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What is bulk mail? – A Definition

In News by Alan Horton

Bulk mail is physical mail that is commercial in nature, prepared in large volumes and mailed at reduced postage costs. Bulk mail may consist of letters, newsletters, pamphlets and other similar products. Bulk mail is generally used for advertising campaigns where a company or organisation may send out information about a new product, invitation to a product launch, promotional offers, deals or sales pitches, etc.

Bulk mail services are often used by organisations to send out coupons for different products or services. Other than commercial use, religious organisations, educational institutions, libraries or clubs may use this method to send information or invitations to their audiences.

Bulk mailing services – a definition

Bulk mailing services – a definition

In an era of electronic media, why are people still using physical mail as a form of advertising? Studies have shown that 98% people sort through their mail every day. The chances of a customer reading a pamphlet and acting on it are higher than the same reach created via email. Promotional emails are often redirected to the spam folder of the customer which is hardly ever checked. Moreover, customers tend to remember a paper better than an email.

Designing bulk mail

Once the purpose of the mail is decided and is agreed upon, designing the content and layout of the mail comes next. If it is a business letter, a design with self-explanatory, crisp and concise content may be used. But, for a product that is fun oriented or targets a younger audience, a layout with suitable colours and pictures would be more suitable. Similarly, when advertising for sale on products or services during a festive season, a corresponding design and layout become more attractive for the customer. Most customers like to make use of the designing expertise of the mailing house, rather than spend their precious time and energy doing it themselves.

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Cost-effective choices

Mail, like almost everything else in the market is cheaper when ordered in bulk rather than in smaller quantities. When a customer orders bulk mail, the return on investment is higher. Similar savings are realised on postage costs. The costs of design and setup of the printing press are distributed over a large volume, resulting in significant savings for the client.

Finding larger and relevant target groups

Direct marketing is more effective if the mail can reach a larger group of people, on time and to the relevant people. Time is a very important factor as the mail should reach the recipient, giving them enough time to take action and yet not so much in advance that the person forgets about the offer. For instance, if a retailer offers some of his products on a weekend sale, the advertisement needs to reach the target audience a couple of days before the sale commences.

Mailing houses have address databases which they can use for your mail to reach a larger audience.

Contact the bakergoodchild for a high quality, cost-effective solution

Contact the bakergoodchild mailing house today to find a cost-effective, high-quality solution for all your designing, printing, mailing and postage solutions. We have a team of experts who can help and support you to choose what products and services are best for your organisation. Click here for information on all our services and products or call 0800 612 1972

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