With individuals spending more time at home and away from other people, online consumers are craving real, tangible ‘human’ interaction. With 2 in 5 people reportedly suffering from digital burnout, a physical mail campaign could be a great strategic option for your...
bakergoodchild are committed to delivering a high level of service to all our clients as well as offering channel choice for our customers, and our customer’s customers. With big growth ambitions in 2021, we have invested over £2 million in cutting edge technology and...
As a company, we are working hard to minimise any potential impact the virus may have on the day to day running of t he business. The health and wellbeing of our staff and visitors is our top priority. We are currently sourcing hand sanitizers to locate around the...
UK, 4th December 2019: bakergoodchild, the print and mail communication specialists are pleased to announce an exclusive investment in the new Xerox Baltoro inkjet. In their continuing bid to lead the way with innovative new digital print technology, this investment,...
Following the announcement that the UK is set for a general election on 12th December 2019, we thought it was timely to discuss electoral mailing. How does it work and how can the services we offer help to get the most out of your direct mail political campaigns? We...
Roger who is an IT specialist in the print & communication industry, brings with him 12 years of valuable experience. Roger comes to bakergoodchild from Go Inspire where he headed the transactional development team and also worked for Venturini and Selecta, two...
Customer communications industry expert, Paul Brough has been announced as the new Managing Director for bakergoodchild. Paul brings a wealth of managerial knowledge and experience to bakergoodchild’s business model, working in various roles for over 20 years in the...
From postcards to letters, there are many different types of direct mail. Choosing the right type for your audience can help you achieve greater engagement and higher response rates. This article outlines the different options available for your next direct mail...
[Press Release] Effective immediately, bakergoodchild will be utilising the Royal Mail’s new, heavily discounted, service - Partially Addressed Mail. This innovative direct mail strategy will allow advertisers to find new customers without the need for personal data...
The future of cost-effective direct mail is here. What is this magnificent new concept you ask? It’s none other than partially addressed mail! With this new bakergoodchild service, you can reduce your time and money spent on the collection of the personal data of your...
The marketing funnel explains the sales process from start to finish and describes the journey a customer takes towards purchasing a product or service, turning from a lead into a customer. Direct mail can be used at each stage of the funnel to turn your customer from...
Segmentation is dividing a mailing list into smaller groups by certain data such as location, demographic, interest, or buying patterns. It involves dividing a large group of people into smaller, more specific groups for more defined and specific targeting so that you...
