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Customer retention and customer acquisition are both essential to all businesses, but the return on investment for retaining customers can be significantly greater than acquiring new ones. According to Access, repeat customers are six times more likely to try...
The ‘landscape’ that all businesses operate in is constantly changing and adapting – the continuous rise in online shopping gives consumers the ultimate array of products and services. This allows both you and your competitors to reach more customers than ever before...
One of the most important aspects of a direct mail campaign is getting a response. Businesses often find this challenging, as in order to get a response, you need to pique your recipients’ interest so that they make the conscious decision to act on it. We’ve...
bakergoodchild are committed to delivering a high level of service as well as offering channel choice for our customers, and our customer’s customers. With big growth ambitions, we have invested over £2 million in cutting edge technology and equipment as part of our...
What is direct mail? Direct mail is a marketing tactic that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers advertising your products and services. It’s used in both B2C and B2B selling, although...
BAKERGOODCHILD LAUNCH REAL TIME MAIL ITEM LEVEL REPORTING WITH INTEGRATED MULTI-CHANNEL COMMUNICATION SOLUTION Customers will have full visibility and auditability available throughout the data, print, production and delivery lifecycle. Each individual mail piece is...
With individuals spending more time at home and away from other people, online consumers are craving real, tangible ‘human’ interaction. With 2 in 5 people reportedly suffering from digital burnout, a physical mail campaign could be a great strategic option for your...
bakergoodchild are committed to delivering a high level of service to all our clients as well as offering channel choice for our customers, and our customer’s customers. With big growth ambitions in 2021, we have invested over £2 million in cutting edge technology and...
As a company, we are working hard to minimise any potential impact the virus may have on the day to day running of the business. The health and wellbeing of our staff and visitors is our top priority. We are currently sourcing hand sanitizers to locate around the...
UK, 4th December 2019: bakergoodchild, the print and mail communication specialists are pleased to announce an exclusive investment in the new Xerox Baltoro inkjet. In their continuing bid to lead the way with innovative new digital print technology, this investment,...
Following the announcement that the UK is set for a general election on 12th December 2019, we thought it was timely to discuss electoral mailing. How does it work and how can the services we offer help to get the most out of your direct mail political campaigns? We...
Roger who is an IT specialist in the print & communication industry, brings with him 12 years of valuable experience. Roger comes to bakergoodchild from Go Inspire where he headed the transactional development team and also worked for Venturini and Selecta, two...
