There was a time when choosing a mailing house was fairly straightforward. You asked a couple of questions, like can they print and post on time, with competitive prices? Job done. Today, things are a little different. Businesses move faster than ever. Marketing...
When organisations send direct mail, most of the focus falls on what recipients see: the letter, brochure, invoice or membership pack arriving in the letterbox. But behind every piece of mail is something far more valuable than paper. Your data. Names, addresses,...
So, when thinking about the cost of a direct mail campaign, what do you think of? Most answer printing and postage. Which are certainly important, but they’re only part of the picture. Between approving your artwork and seeing your campaign arrive on...
Healthcare organisations handle some of the most sensitive information out there. A billing error can be frustrating. A marketing mistake can be embarrassing. But a healthcare data breach? That can affect patient trust, regulatory compliance, organisational reputation...
Under the impression that direct mail work ends when the campaign lands on the doormat? Afraid not – that’s actually where some of the most valuable work begins. Organisations invest a lot of time and budget into planning, designing and sending direct mail...
Postage is often one of the highest costs in a direct mail campaign. It’s also one of the most misunderstood. Many organisations spend weeks refining their messaging, perfecting their design and analysing their audience, only to treat postage as a fixed cost...
