Direct Mail campaigns can be more difficult to manage and deliver than many companies expect, there are so many aspects to consider. Even agreeing the core objectives can be tricky …
4 Steps to Maximising the Return from your Direct Mail Campaigns
Could direct mail be the missing ingredient from your marketing campaigns? Make a change for the better by re-introducing it into your marketing mix. Remember there’s much less clutter in …
How Important is Repetition and Campaign Follow-up in Direct Mail Success
Repetition need not be feared; repeating successful campaigns should never be a problem, there just needs to be a degree of innovation and tweaking. In this article, we explore the …
Envelope Optimisation Tips for Direct Mail Campaigns
It is easy to spend a great deal of time working on the content of the actual direct mail itself, but you’ll be amazed at how often companies forget to …
What is the Best Time of Week to Send out Direct Mail
We all know there are seven days in a week, but which day(s) work best for direct mail? We explore this topic throughout this article and demystify the notion that …
Successful ways to track your direct mail campaign
To measure the success of your direct mail campaign you need to make sure you have some method of tracking the campaign. The results of the tracking will allow you to …
Managing Privacy When Personalising Print and Direct Mail Campaigns
There are many ingredients that go into the mixing bowl of running successful and effective direct mail campaigns. Proper planning, high-quality data, and a committed team are just some of …
Foil Printing and Blocking in Direct Mail Campaigns
Many innovations in direct mail that we’ve witnessed in recent years have involved the use of technology. However, there have also been innovations in the more traditional areas too, changing …
Image Personalisation in Direct Mail
We’ve talked about the importance of personalising your direct mail at length in the past, and it isn’t complicated science as to why personalisation is so successful. People are more likely to …
Choosing the best envelope for your direct mail campaign
It might not be the most exciting topic but choosing the right envelope for your direct mail campaign will have a major impact – on cost and response rates. Read …