Direct mail is one of the most efficient ways to reach potential customers and win new business, whether that is within the UK or further afield. Here at bakergoodchild, we’ve …
Quality and Quantity – the Importance of Both in Direct Mail Response Rates
If you look at response rates to direct mail campaigns, or any marketing campaign for that matter, generally the statistics are simply measured as a percentage of people that responded. …
The Power of Print – Why Print Based Marketing is Still Effective
There can be no denying that we are living in a digital age, surrounded by social media and technology. You’d be forgiven for thinking that printed publications, whether it’s marketing, …
The Importance of Copywriting in Direct Mail Campaigns
Anyone can write, and many are pretty good at it too, but true copywriting is a skill, an art and absolutely critical to any direct mail campaign. As many people …
A Definition of Direct Mail
Direct Mail is a decades old very effective direct marketing technique which introduces the seller to the buyer in their own home using the postal service. This is a definition …
Data Driven Direct Mail for Increased Campaign Profits and ROI
The sourcing of correct and useful data is the absolute bedrock of the success of any campaign, be it direct mail or something else entirely. If studies aren’t backed up …
International Mail Services to Europe
The UK, while still part of Europe, is listed as its own World Zone by the Royal Mail, with the rest of Europe falling into the second World Zone category. …
Highlighted Text and its Power Within Direct Mail Campaigns
We’re all familiar with the use of different font sizes, boldness and underlined text in order to draw our attention to certain sections. We’re also all more than familiar with …
Mail Merge and its use in Direct Mail
If you’ve been keeping up with some of the articles on our blog, you’ll know how important personalisation is to the success of a direct mail campaign. In fact, around …
10 Applications of Transactional Mail
Transactional mail is a loose term to describe mail that is used to complete some kind of a transaction with a customer. However, this covers a broad range of applications, …