Measuring the success of a direct mail campaign is an important factor in judging whether the return on your investment has been worth it. Marketers are often obsessed purely with …
Direct mail services for Theatres and the Arts
If you’re a theatre or arts organisation it’s highly likely that your direct marketing mailshots will include promotional leaflets and highly specialist bulky booklets, programmes, and magazines. We know that …
What can we do to make sure the data is clean and usable for our direct mail campaign?
With the advent of social media and online marketing, the subject of data protection and privacy is always a hot topic in the media. Thanks to public scrutiny into data …
Direct Mail Services for Mail Order Companies
In a competitive market, mail order companies have to shout very loudly to be heard above the din of online retailers. Direct mail has been shown to be more effective …
How important is the Call to Action within a direct mail campaign?
A good, clear and persuasive call to action (CTA) is essential in guiding your reader towards a sale. Having explained exactly what your business is offering and put your message …
Direct mail services for Housing Associations
Housing associations have large amounts of information to distribute about services and accommodation to clients and service providers. It’s likely that you’ll have a mixture of brochures, leaflets and advertising …
What are all of the stages of a complete end to end direct mail campaign?
Planning the direct mail campaign Organising a Direct mail campaign involves a high level of planning and management of resources and equipment in order for the process to run smoothly. …
Direct mail services for Car Manufacturers and Dealerships
The automotive sector is a fast-moving industry. There are continuously changing regulations for car manufacturers and dealerships. Car manufacturers may have to send out urgent recalls and safety advice to …
Businesses reallocating social media spend to traditional advertising channels
Businesses have long accepted that social media has massive marketing potential and can bring in a serious boost in revenue. For very little outlay and with no particular barriers to …
Direct mail services for Online Retail and E-commerce
We live in an online world where we are bombarded with emails, popups, Facebook posts, tweets and texts from businesses. We are being subjected to information overload from all corners …
