by Kirsty Looms | Sep 24, 2021 | News
Top UK businesses Sports Direct, Saga and We Buy Any Car fined £495K for unethical marketing practices. They used email and SMS to push marketing messages to customers who had not given their permission for their data to be used in this way. This unethical behaviour...
by Kirsty Looms | Jan 6, 2021 | News
With individuals spending more time at home and away from other people, online consumers are craving real, tangible ‘human’ interaction. With 2 in 5 people reportedly suffering from digital burnout, a physical mail campaign could be a great strategic option for your...
by Kirsty Looms | Jan 6, 2021 | News
bakergoodchild are committed to delivering a high level of service to all our clients as well as offering channel choice for our customers, and our customer’s customers. With big growth ambitions in 2021, we have invested over £2 million in cutting edge technology and...
by Paul Brough | Mar 13, 2020 | News
As a company, we are working hard to minimise any potential impact the virus may have on the day to day running of the business. The health and wellbeing of our staff and visitors is our top priority. We are currently sourcing hand sanitizers to locate around the...
by Kirsty Looms | Aug 16, 2018 | News
Measuring the success of a direct mail campaign is an important factor in judging whether the return on your investment has been worth it. Marketers are often obsessed purely with response rates to a direct mail campaign and whilst response rates are a key performance...
by Kirsty Looms | Aug 13, 2018 | News
If you’re a theatre or arts organisation it’s highly likely that your direct marketing mailshots will include promotional leaflets and highly specialist bulky booklets, programmes, and magazines. We know that it is a priority for your promotional materials to arrive...
