by bakergoodchild | Aug 16, 2018 | News
Measuring the success of a direct mail campaign is an important factor in judging whether the return on your investment has been worth it. Marketers are often obsessed purely with response rates to a direct mail campaign and whilst response rates are a key performance...
by bakergoodchild | Aug 13, 2018 | News
If you’re a theatre or arts organisation it’s highly likely that your direct marketing mailshots will include promotional leaflets and highly specialist bulky booklets, programmes, and magazines. We know that it is a priority for your promotional materials to arrive...
by bakergoodchild | Aug 9, 2018 | News
With the advent of social media and online marketing, the subject of data protection and privacy is always a hot topic in the media. Thanks to public scrutiny into data usage by Facebook and other large corporations, the public at large is much more tuned in to how...
by bakergoodchild | Aug 6, 2018 | News
In a competitive market, mail order companies have to shout very loudly to be heard above the din of online retailers. Direct mail has been shown to be more effective than email marketing. A Canon trial revealed that a 500% higher response rate can be achieved just by...
by bakergoodchild | Aug 2, 2018 | News
A good, clear and persuasive call to action (CTA) is essential in guiding your reader towards a sale. Having explained exactly what your business is offering and put your message across effectively, you don’t want your reader to get to the end and not actually do...
by bakergoodchild | Jul 30, 2018 | News
Housing associations have large amounts of information to distribute about services and accommodation to clients and service providers. It’s likely that you’ll have a mixture of brochures, leaflets and advertising materials which you will need folded and bundled into...
