DATA MANAGEMENT

It is no secret that accurate data is the key element in any type of mailing campaign, and your strongest asset when sending any direct mail.

You could have the best format, highest quality paper, great personalisation, and a fantastic offer but if your data is poor, your results will be too.

 

FREE DATA HEALTH CHECK SOUND GOOD?

*Minimum Order Quantity 1000+ items*

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Your database represents a wealth of potential! Accurate, reliable, and up-to-date data enables you to make well-informed business decisions. And when engagement, response rates and return on investment are your objectives then having a validated, and profiled database is vital.

From data capture to data cleansing, gone-away handling, de-duplication, profiling, address validating, evaluating, mailsorting and segmenting, we can help you achieve higher response rates and increase your sales.

We offer the full suite of data management services and our experienced data processing team provide a comprehensive analysis of your database and help maximise ROI on every campaign.

 

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Direct Mail Database Management, Processing & Analytics

bakergoodchild recognises the importance of data security and has procedures and controls in place to allow us to process highly sensitive personal data securely and responsibly.

We have an industry compliant SFTP servers to which data can be securely uploaded over an encrypted connection to ensure data confidentiality at all times:

 

  • ISO 27001 accredited
  • Full GDPR Compliance
  • ICO Registered
  • Encrypted Data Transfer
  • Strict Permissions Based Access
  • Extensive Staff Training

FREQUENTLY ASKED QUESTIONS AND USEFUL STUFF!

What is Direct Mail Database Management?

Direct Mail Database Management refers to the management, organisation, security, storage and retrieval of data, throughout it’s entire lifecycle. Our Data Processing team can manage all your database requirements to make your direct marketing campaigns more efficient and more effective. Our Data Health Checks include a variety of data validation and verification reports, data cleansing and compression, data insight and affixation services.

Whether you need to cross-match between several databases, merge and purge records or produce transactional documents, we can take care of everything for you.

What is Data Capture?

Data Capture is generally the action or process of collecting information which will be processed and used later to fulfil certain purposes. The ways of capturing data can be electronic and automated, or handwritten forms.

For businesses and marketing strategies the aim should be to deliver high quality customer data, allowing for a better understanding of your customers in order to enhance your relationship with them and drive more sales.

What are the Benefits of Data Cleansing?

A well cleansed and processed database has a positive impact on your ROI as well as the environment! Cleansed data will increase response rates and reduce waste by correctly addressing the audience, and reducing cost savings for unnecessary print, fulfilment, packaging and postage. It’s a no brainer!

ENHANCE YOUR CUSTOMER DATA

Working with our strategic partner, Address Intelligence, we have access to their unique live marketing database which combines live property analysis, with comprehensive individual demographic profiles. The result? A database powered by over 30 sources, aggregated and continuously updated to determine the most accurate and up to date information about every household in the UK.

Sounds good, right? Have a look for yourself – just drop in a postcode in the box below to see a small snippet of the powerful data available.

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