News & Insights

Read the lastest news and views from bakergoodchild

5 Ways to Segment Your Direct Mail Lists

5 Ways to Segment Your Direct Mail Lists

Segmentation is dividing a mailing list into smaller groups by certain data such as location, demographic, interest, or buying patterns. It involves dividing a large group of people into smaller, more specific groups for more defined and specific targeting so that you...

Newly appointed Director at bakergoodchild

Newly appointed Director at bakergoodchild

Finance Director and print, mail & post expert, Frank Barr ACMA, GCMA, MIoD, has been appointed as a new company director at bakergoodchild. Frank Barr, whose previous roles included working in finance for various UK print companies such as Polestar Applied...

Direct Mail Glossary & Jargon Buster

Direct Mail Glossary & Jargon Buster

In this article, we define some of the most common direct mail technical terms and jargon. Bulk Mail - sending large volumes of mail at reduced posting costs. CMYK - an abbreviation for the four printing process colour inks - cyan, magenta, yellow, and black. CTA...

6 Postcard Marketing Mistakes To Avoid

6 Postcard Marketing Mistakes To Avoid

When done right, postcard marketing can be a highly effective direct mailing method to market your brand, products, and services. For a successful campaign, be sure to avoid these postcard marketing mistakes. Targeting the Wrong Audience Targeting your postcards at...

What advantages are there using direct mail over email?

What advantages are there using direct mail over email?

David Ward (Account Director) talks about the advantages of using direct mail over email marketing. With statistics proving direct mail is 600% more effective than email and compliments digital content, a lot more businesses today are using printed mail to help their...

8 Top Tips To Optimise Your Direct Mail Campaigns

8 Top Tips To Optimise Your Direct Mail Campaigns

A successful direct mail campaign can deliver a fantastic return on investment and boost your business. Follow our 8 top tips to optimise your direct mail campaigns and improve your chances of success for your business. Define Your Audience Firstly, you need to know...