News & Insights

Read the lastest news and views from bakergoodchild

Paul Brough appointed as Managing Director

Paul Brough appointed as Managing Director

Customer communications industry expert, Paul Brough has been announced as the new Managing Director for bakergoodchild. Paul brings a wealth of managerial knowledge and experience to bakergoodchild’s business model, working in various roles for over 20 years in the...

4 ways you can benefits from using Partially Addressed Mail

4 ways you can benefits from using Partially Addressed Mail

The future of cost-effective direct mail is here. What is this magnificent new concept you ask? It’s none other than partially addressed mail! With this new bakergoodchild service, you can reduce your time and money spent on the collection of the personal data of your...

5 Ways to Segment Your Direct Mail Lists

5 Ways to Segment Your Direct Mail Lists

Segmentation is dividing a mailing list into smaller groups by certain data such as location, demographic, interest, or buying patterns. It involves dividing a large group of people into smaller, more specific groups for more defined and specific targeting so that you...

Newly appointed Director at bakergoodchild

Newly appointed Director at bakergoodchild

Finance Director and print, mail & post expert, Frank Barr ACMA, GCMA, MIoD, has been appointed as a new company director at bakergoodchild. Frank Barr, whose previous roles included working in finance for various UK print companies such as Polestar Applied...

Direct Mail Glossary & Jargon Buster

Direct Mail Glossary & Jargon Buster

In this article, we define some of the most common direct mail technical terms and jargon. Bulk Mail - sending large volumes of mail at reduced posting costs. CMYK - an abbreviation for the four printing process colour inks - cyan, magenta, yellow, and black. CTA...

6 Postcard Marketing Mistakes To Avoid

6 Postcard Marketing Mistakes To Avoid

When done right, postcard marketing can be a highly effective direct mailing method to market your brand, products, and services. For a successful campaign, be sure to avoid these postcard marketing mistakes. Targeting the Wrong Audience Targeting your postcards at...

What advantages are there using direct mail over email?

What advantages are there using direct mail over email?

David Ward (Account Director) talks about the advantages of using direct mail over email marketing. With statistics proving direct mail is 600% more effective than email and compliments digital content, a lot more businesses today are using printed mail to help their...