Segmentation is dividing a mailing list into smaller groups by certain data such as location, demographic, interest, or buying patterns. It involves dividing a large group of people into smaller, more specific groups for more defined and specific targeting so that you...
Finance Director and print, mail & post expert, Frank Barr ACMA, GCMA, MIoD, has been appointed as a new company director at bakergoodchild. Frank Barr, whose previous roles included working in finance for various UK print companies such as Polestar Applied...
In this article, we define some of the most common direct mail technical terms and jargon. Bulk Mail - sending large volumes of mail at reduced posting costs. CMYK - an abbreviation for the four printing process colour inks - cyan, magenta, yellow, and black. CTA...
Investment continues at bakergoodchild to further improve efficiency and capacity to handle larger volumes. The company has started the year in the same fashion as the last, with more investment in new print and mailing kit. Early this year, the company added to their...
When done right, postcard marketing can be a highly effective direct mailing method to market your brand, products, and services. For a successful campaign, be sure to avoid these postcard marketing mistakes. Targeting the Wrong Audience Targeting your postcards at...
David Ward (Account Director) talks about the advantages of using direct mail over email marketing. With statistics proving direct mail is 600% more effective than email and compliments digital content, a lot more businesses today are using printed mail to help their...
We can provide a complete management solution for print, mail fulfilment and postage, saving you resource and time. Our in-house experts will make sure your campaign is set the best way possible to go out, from the type of print, paper type and postage options. We...
There are many articles written on comparing direct mail against email marketing. Both belong under the marketing term of ‘direct marketing’ and both have their advantages, but if you can integrate them both into a campaign the results can be staggering. Direct Mail...
Specialist of direct mail fulfilment and print management services, bakergoodchild, has announced that it has invested in a new Xerox Iridesse™ Production Press as part of the company’s on-going commitment to continuous improvements in its production equipment and...
A successful direct mail campaign can deliver a fantastic return on investment and boost your business. Follow our 8 top tips to optimise your direct mail campaigns and improve your chances of success for your business. Define Your Audience Firstly, you need to know...
Mef Sheikh our Senior Account Manager talks about how we can save you cost in managing your direct mail campaign:
Want to know about direct mail? Our vlog series will answer questions and provide education to get more out of your campaigns. Expert knowledge from a direct mail specialist that churns out millions of print, mail fulfilment and postage in a day. Make sure you...
