Finance Director and print, mail & post expert, Frank Barr ACMA, GCMA, MIoD, has been appointed as a new company director at bakergoodchild. Frank Barr, whose previous roles included working in finance for various UK print companies such as Polestar Applied...
News & Insights
Read the lastest news and views from bakergoodchild
bakergoodchild to present at the Marketing Showcase Roadshow at Villa Park, Birmingham
bakergoodchild are an established specialist in print, mail fulfilment and postage services and have over a decades’ worth of experience in helping businesses across the UK deliver their high-volume print and mail. The company has experienced exciting growth over the...
Direct Mail Glossary & Jargon Buster
In this article, we define some of the most common direct mail technical terms and jargon. Bulk Mail - sending large volumes of mail at reduced posting costs. CMYK - an abbreviation for the four printing process colour inks - cyan, magenta, yellow, and black. CTA...
Another first for bakergoodchild, as the company invests in American inkjet technology
Investment continues at bakergoodchild to further improve efficiency and capacity to handle larger volumes. The company has started the year in the same fashion as the last, with more investment in new print and mailing kit. Early this year, the company added to their...
6 Postcard Marketing Mistakes To Avoid
When done right, postcard marketing can be a highly effective direct mailing method to market your brand, products, and services. For a successful campaign, be sure to avoid these postcard marketing mistakes. [x_custom_headline level="h2" looks_like="h4"...
bakergoodchild to present at the B2B Marketing Expo in London
bakergoodchild are an established specialist in print, mail fulfilment and postage services and have over a decades’ worth of experience in helping businesses across the UK deliver their high-volume print and mail. The company has experienced exciting growth over the...
What advantages are there using direct mail over email?
David Ward (Account Director) talks about the advantages of using direct mail over email marketing. With statistics proving direct mail is 600% more effective than email and compliments digital content, a lot more businesses today are using printed mail to help their...
In what ways will working with bakergoodchild help your organisation to save time?
We can provide a complete management solution for print, mail fulfilment and postage, saving you resource and time. Our in-house experts will make sure your campaign is set the best way possible to go out, from the type of print, paper type and postage options. We...
How to Integrate Direct Mail and Email to Optimise Your Direct Marketing Campaigns
There are many articles written on comparing direct mail against email marketing. Both belong under the marketing term of ‘direct marketing’ and both have their advantages, but if you can integrate them both into a campaign the results can be staggering....
bakergoodchild invests in new Xerox Iridesse™ Production press
Specialist of direct mail fulfilment and print management services, bakergoodchild, has announced that it has invested in a new Xerox Iridesse™ Production Press as part of the company’s on-going commitment to continuous improvements in its production equipment and...
Our opening times over the festive period
8 Top Tips To Optimise Your Direct Mail Campaigns
A successful direct mail campaign can deliver a fantastic return on investment and boost your business. Follow our 8 top tips to optimise your direct mail campaigns and improve your chances of success for your business. [x_custom_headline level="h2" looks_like="h4"...