What if we told you that direct mail could become your secret weapon in fostering brand loyalty, customer retention, and improved profits? When tailored wisely, direct mail can engage your customers in a highly personal and impactful dialogue. Get the most from your...
In a 2021 study by Statista, 34 percent of businesses invested 21 to 40 percent of their marketing budget on email marketing. However, according to the groundbreaking JICMail study on direct mail companies' effectiveness in capturing consumer attention, this might not...
How Much does Direct Mail Cost? You're reviewing your marketing budget and are considering adding direct mail to your strategy. But before you dive in, you want to know how much direct mail costs. The short answer is it depends. The cost of a direct mail campaign can...
For decades, one of the main reasons digital media has been sold as a more effective advertising solution than direct mail was due to the ability to effectively measure digital attention metrics, or how long a consumer spends viewing or interacting with a given...
Social media, emails, and push notifications—these are some of the most common ways that brands bombard their audience on a daily basis. But are customers even tuning into your ads? With Gen Z becoming increasingly aware of advertising tactics and sales techniques,...
For decades, the Coca-Cola and Pepsi have been fighting to win over the hearts and taste buds of consumers world-wide. Their primary arena? Print media. Today, we’ll dive into the many ways that print media has upheld their fierce competition. Coca-Cola & Pepsi: A...
In a world dominated by screens and pixels, a remarkable shift is taking place - the triumphant return of print media. You heard that correctly—the marketing landscape is taking an interesting plot twist toward ‘classic’ methods. And... we have the studies to prove...
It's with a considerable level of disappointment that we note the double-digit increase in the prices for both business mail and advertising mail. This second price hike within 12 months is due on October 2, 2023. Particularly disheartening is the largest Admail price...
As businesses, we praise the speed and ease of email, social media, and Google Ads—with campaigns sent to millions in seconds, what’s not to love? Yet, as social media algorithms continue to evolve and an increasing number of marketing emails end up in the spam...
Unlock Brand Loyalty from a Digital World: Why Big Brands are Re-visiting Direct Mail We live in a world where everything seems to be just a click away. But amidst this digital frenzy, have you ever wondered how big brands are keeping their customers loyal? Well, it...
In the age of digital dominance, evidence is growing that printed material still very much has its place in the world. A recent survey by Two Sides shows a significant rise in the preference for printed materials among European consumers. This includes books,...
From ancient messengers to modern-day marketing, the story of international mail is an epic saga that continues to shape our interconnected world. In this blog post, we will delve into the fascinating origins, pivotal moments, and enduring importance of international...