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Customer communications industry expert, Paul Brough has been announced as the new Managing Director for bakergoodchild. Paul brings a wealth of managerial knowledge and experience to bakergoodchild’s business model, working in various roles for over 20 years in the...
From postcards to letters, there are many different types of direct mail. Choosing the right type for your audience can help you achieve greater engagement and higher response rates. This article outlines the different options available for your next direct mail...
[Press Release] Effective immediately, bakergoodchild will be utilising the Royal Mail’s new, heavily discounted, service - Partially Addressed Mail. This innovative direct mail strategy will allow advertisers to find new customers without the need for personal data...
The future of cost-effective direct mail is here. What is this magnificent new concept you ask? It’s none other than partially addressed mail! With this new bakergoodchild service, you can reduce your time and money spent on the collection of the personal data of your...
The marketing funnel explains the sales process from start to finish and describes the journey a customer takes towards purchasing a product or service, turning from a lead into a customer. Direct mail can be used at each stage of the funnel to turn your customer from...
Segmentation is dividing a mailing list into smaller groups by certain data such as location, demographic, interest, or buying patterns. It involves dividing a large group of people into smaller, more specific groups for more defined and specific targeting so that you...
Finance Director and print, mail & post expert, Frank Barr ACMA, GCMA, MIoD, has been appointed as a new company director at bakergoodchild. Frank Barr, whose previous roles included working in finance for various UK print companies such as Polestar Applied...
In this article, we define some of the most common direct mail technical terms and jargon. Bulk Mail - sending large volumes of mail at reduced posting costs. CMYK - an abbreviation for the four printing process colour inks - cyan, magenta, yellow, and black. CTA...
Investment continues at bakergoodchild to further improve efficiency and capacity to handle larger volumes. The company has started the year in the same fashion as the last, with more investment in new print and mailing kit. Early this year, the company added to their...
When done right, postcard marketing can be a highly effective direct mailing method to market your brand, products, and services. For a successful campaign, be sure to avoid these postcard marketing mistakes. Targeting the Wrong Audience Targeting your postcards at...
David Ward (Account Director) talks about the advantages of using direct mail over email marketing. With statistics proving direct mail is 600% more effective than email and compliments digital content, a lot more businesses today are using printed mail to help their...
We can provide a complete management solution for print, mail fulfilment and postage, saving you resource and time. Our in-house experts will make sure your campaign is set the best way possible to go out, from the type of print, paper type and postage options. We...
