Unwrapping Success: A Look at the Most Memorable Christmas Print Campaigns
Care to take a stroll down memory lane with us? The holiday season is a time when brands pull out all the stops, crafting memorable, creative UK direct mail campaigns designed to tug at our heartstrings and open our wallets. Why, you ask? For one, print campaigns with emotional storytelling have a 50% higher impact on consumer behaviour during the holiday season.
Let’s look at a few unforgettable examples:
Hovis: Loaves that Ho Ho Ho
Hovis’ infamous holiday loaves print ad is the perfect example of what happens when a big brand partners with a UK mail house to blend simplicity with creativity. By ingeniously positioning three loaves of bread at different angles, the company effectively turned the usual ‘Hovis’ logo into ‘Ho Ho Ho’. This delightful strategy certainly succeeded in infusing their consumer’s festive season with the Christmas spirit. Plus, the dusted “snow” on top doesn’t hurt, does it?
Mercedez Benz: Lighting the Luxury Tree
Remember when Mercedes Benz managed to turn a car grill into a Christmas tree with the power of creative lighting? All the way back in 2013, the luxury car brand showed us that with the right ideas, you can in fact make something out of nothing. This is a prime example of what you can do, when you think outside the box for your next UK direct mail campaign.
Coca-Cola: Take a Sip of Santa
It’s no surprise that Coca-Cola has long been attributed to having some of the most iconic Christmas ads—especially when their brand colours already resemble the classic uniform of old Saint Nick! In this print ad, the company cleverly played with design, adding a belt to suggest that every can of Coke is a can from Santa.
Stihl: Cut Through Holiday Obstacles
When most of us think of chainsaws, Christmas is one of the last things that come to mind. Yet, with this clever print campaign, Stihl used the magic of direct mail to put their electric tool at the top of our gift lists. By sawing a Christmas tree shape out of the living room to clear the view of the tree outdoors, they highlight the precision of their tools, while evoking humour from the sheer absurdity of cutting a hole through your home (rather than cutting down the tree itself!). Imagine the many ways you could push the boundaries of print with a UK mailhouse this holiday season!
Heineken: Beware of Boozy Santas
Using a touch of dark humour, the internationally renowned beer company captured the aftermath of an overly boozy Santa, to raise awareness about the perils of drinking and driving, while simultaneously promoting their brand, during the festive season. This is brilliant for two reasons: for one, it dons Heineken as “Santa’s choice” of drink, and secondly, it shows that they are a company that genuinely cares about its customers’ safety.
Make the Holidays Count with a Festive UK Direct Mail Campaign
Ready to make a lasting impact with your brand this holiday season?
Take on the holiday challenge and partner with bakergoodchild to send out a UK direct mail campaign that lands in the hearts and mailboxes of your audience. Your brand could earn its place in the holiday hall of fame, creating lasting impressions that sparkle even after the Christmas lights are taken down.
Contact our UK mail house today to get started. Let’s make your holiday campaign one for the books!
