Direct marketing and direct mail tactics are still very much alive and present in the modern age. Despite a move towards electronics and online communication, sending physical, personal and targeted direct mail is still a great way to win over prospective customers....
As a part of assessing the credibility and approach to quality of a mailing house analysing compliance with ISO standards is a very useful start. Here we discuss three of the ISO standards: (27001 – Information Security), (14001 – Environmental Management) (BS...
Businesses that want to get savvy and innovative with their direct mail can make use of multiple techniques and tactics to help stand out from the competition. While it may take a bit more effort at first, it can create relationships with new customers, increase...
The term “mailing house” was first used during the 1960s by the Heidelberg News Magazine, and it’s an expression that is now in everyday use within the mail, print and postage industries. Read on to learn more about bakergoodchild’s definition for a mailing house....
At bakergoodchild, we have experience at working on hundreds of different campaigns, which has seen us print everything from marketing materials to transactional documents. One such type of document is those sent out by insurance policy providers. Please read on below...
Direct mail can be used for many different reasons, such as to complete a transaction with a customer, promote a new product, or offer invites to an event. But it is also a perfect tool for B2B lead generation too, and we’ve explained this in more detail below....
