In a world full of buzzwords, abbreviations and acronyms, it can sometimes be hard to tell the difference between one fancy marketing word and another (more on that here with our jargon buster). Two acronyms, however, that hold important value in the marketing world...
Direct mail is so much more than simply sending mailshots to recipients. With the help of a savvy marketing team and an expert mailing house, a business can really take their B2B direct mail campaign to the next level with a host of different tips, ideas and...
For many, the whole topic of direct mail can be baffling and confusing. We are frequently asked, “what is direct mail, exactly?”. It’s true that there are lots of ways that direct mail can be practised, so here we go on to investigate in more detail what...
Are you a business looking to conduct a B2B direct mail marketing campaign, but aren’t sure how to get started? While the preference would be to keep all campaigns in-house, sometimes this just simply isn’t wise, practical or cost-effective. This is where a mailing...
There are many types of marketing techniques available to savvy business owners on the market. From social media marketing to sending letters, we’re sure you’re well aware of the various approaches you can take. But did you know that direct mail postcards are one of...
Direct marketing and direct mail tactics are still very much alive and present in the modern age. Despite a move towards electronics and online communication, sending physical, personal and targeted direct mail is still a great way to win over prospective customers....
