The term mailing house might sound a bit old-fashioned and somewhat misleading. No, it’s not a house, and it’s not just about posting letters either. Today’s mailing houses are sophisticated, automated, technology-driven operations, which manage everything from...
Top UK businesses Sports Direct, Saga and We Buy Any Car fined £495K for unethical marketing practices. They used email and SMS to push marketing messages to customers who had not given their permission for their data to be used in this way. This unethical behaviour...
bakergoodchild are committed to delivering a high level of service as well as offering channel choice for our customers, and our customer’s customers. With big growth ambitions, we have invested over £2 million in cutting edge technology and equipment as part of our...
BAKERGOODCHILD LAUNCH REAL TIME MAIL ITEM LEVEL REPORTING WITH INTEGRATED MULTI-CHANNEL COMMUNICATION SOLUTION Customers will have full visibility and auditability available throughout the data, print, production and delivery lifecycle. Each individual mail piece is...
With individuals spending more time at home and away from other people, online consumers are craving real, tangible ‘human’ interaction. With 2 in 5 people reportedly suffering from digital burnout, a physical mail campaign could be a great strategic option for your...
