Direct mail has made a serious comeback in the last few years. It’s tangible, cuts through digital noise, and when it’s done well, it works. But there’s a question many businesses still get wrong (or forget to ask): Is your direct mail GDPR compliant? Because while...
Membership organisations are built on relationships (it’s basically the whole point). Whether running a professional association, a charity, a club, or any type of subscription-based organisation, making your members feel informed, valued and connected to the...
In a political landscape cluttered with digital ads, social media, SMS alerts, and push notifications, it’s easy to think that the online world is the only one where political campaigns are run. But that’s not quite the case – another channel continues to make...
Predictions of print’s decline have been circulating far and wide for over a decade, and yet the opposite is becoming unmistakably true. Print isn’t fading; it’s evolving. And for the brands that rely on trust, personal relevance, and tangible impact, it’s becoming...
The upcoming changes to the Universal Service Obligation (USO) have understandably raised a few questions. While it is true that Royal Mail’s delivery model is evolving, the reality is much less disruptive than some headlines suggest. At bakergoodchild, we are working...
Direct mail is an advertising strategy that continues to be popular today, even in the age of digital marketing. Why? Because it works! And when done right, a direct mail campaign can be extremely successful. In this blog post, we will share examples of some of the...
