Royal Mail, which was acquired by Czech billionaire Daniel Kretinsky and his EP Group in 2025, had proposed an average 25% wholesale price increase from 5 October 2026. That significant jump prompted concerns across the industry and led to a collaboration between...
When you outsource direct mail, you’re not simply sending over some text and asking someone to print and put it in an envelope for you. Depending on the campaign, your mailing partner could be handling names, addresses, account details, financial information, customer...
The nitty-gritty of a direct mail campaign doesn’t look the same at 10,000 items as with one million. At 10,000, you might find it relatively easy to manage files, production, checking and fulfilment. At 100,000, those processes become trickier. At a million or more,...
It’s always tempting to look for ways to spend less, and that goes for marketing campaigns, too. Of course, it’s easy to understand why. Direct mail has print costs, postage, data processing, fulfilment, creative, personalisation and more moving parts that sit behind...
It’s easy to assume that the important stuff to check with a mail provider are their response rates, ROI and creative fees. But there’s another question that’s just as important: Can your mail provider (consistently) deliver what they promised, when they promised it?...
Direct mail has made a serious comeback in the last few years. It’s tangible, cuts through digital noise, and when it’s done well, it works. But there’s a question many businesses still get wrong (or forget to ask): Is your direct mail GDPR compliant? Because while...
