postcard printing and
marketing services
Cost-effective, eye-catching, personalised postcard printing and postage for your direct mail needs
postcard services overview
Postcards are among the most versatile and affordable marketing tools you can print, and they can easily be produced in small and large print runs. There is no envelope to get in the way of your audience reading your headline, and when digitally printed, you can truly personalise the content and images to deliver a clear and targeted message to your audience.
At bakergoodchild, we’ve helped businesses of all sizes run successful postcard campaigns – both in the UK and internationally. We can confidently handle every stage of the process, from data sourcing and design to print and postage.
Whether you’re sending 500 or 50,000 postcards, our team ensures each one is printed beautifully, delivered reliably, and aligned with your campaign goals.
benefits of personalised postcards
- Highly visible, no-envelope format
- Low-cost production and postage
- Easy to personalise with names, offers or images
- Proven to drive engagement and conversion
- Quick to design, print and mail
- Easy to track ROI through QR codes, PURLs and response rates
postcards as part of your direct mail campaign
Postcards remain one of the most powerful and affordable tools in your direct mail arsenal, ideal for grabbing attention and delivering a clear message straight into your customers’ hands. Direct mail postcards typically include a brief, visually appealing message designed to promote a product, service, or event. Postcards are often used to raise awareness, announce special offers, or drive action, such as visiting a website or contacting a company.
Unlike traditional letters, postcards are open-faced, meaning the message is immediately visible to the recipient, making them a cost-effective way to catch attention quickly. They are a simple yet effective tool for reaching both new prospects and existing customers in a personalised, tangible way.
bakergoodchild has the data cleansing services needed to identify target markets as well as the capability to provide both printing and mailing services to make your postcard marketing campaigns successful. And since we offer a full suite of direct mail services, you can get your marketing message out in more ways than one.
direct mail postcard applications
- Thank you cards for purchases, donations or renewals
- Special offers like seasonal sales or VIP discounts
- Event reminders such as service renewals or appointment dates
- Business announcements like new locations, ownership or staff
- Product marketing with targeted promotions or cross-sell offers
other types of bulk mail that you can send
Our digital printing services don’t end with business postcards – we can integrate your personalised messages in these mediums, too:
- Letters
- Brochures
- Catalogues
- Leaflets and
- Prospectuses
frequently asked questions
What is postcard marketing?
Postcard marketing is a form of direct mail where businesses send printed postcards to targeted recipients to promote products, services, events or offers. They’re ideal for:
- Customer acquisition in new areas
- Announcing new products or store openings
- Driving traffic to websites, social media or physical locations
- Re-engaging lapsed customers
Does direct mail postcard marketing still work?
Absolutely! In an age dominated by digital, physical mail stands out. Studies consistently show that direct mail, including postcards, has higher engagement and response rates than email and social media.
Postcards also tap into the power of personalisation and tactile experience. According to the Royal Mail, 70% of people say receiving mail makes them feel more valued – a powerful insight for any brand.
Does bakergoodchild have tips for successful postcard campaigns
Yes, we know what works when it comes to postcard marketing:
- Keep it simple – Get straight to the point with a bold headline and clear message
- Make it personal – Tailor your content and images to each recipient for maximum relevance
- Use a strong call to action – Encourage immediate action, whether it’s visiting a website, using a discount code, or calling your team
- Drive digital – Include QR codes, URLs, and social handles to connect your offline and online strategies
- Design with impact – Bright colours, eye-catching visuals, and clear branding go a long way in the post
What should a postcard include?
A successful postcard combines concise messaging with strong visual appeal. Make sure to include a clear and engaging headline with compelling imagery or product visuals, as the visual impact is super important.
Also include your key benefits or offers, a strong CTA (e.g. “Visit now”, “Book today”, “Save 15%”) and your contact info, website URL, and ideally a QR code to encourage the reader to take an action.
What paper stocks and print finishes does bakergoodchild offer?
Or print experts at bakergoodchild send postcards of every type, shape, finish and stock that you can think of. Since we know that there is no such thing as a ‘one size fits all’ print solution, our friendly customer service team works with you to tailor a solution to your needs. So whether you have your own design and finish or want expert advice on the best option for your requirements, we’re ready to get your mail sorted and sent.