direct mail services
Secure, reliable and cost-effective postal solutions for all your B2B and B2C direct mailing requirements.
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end-to-end direct mail service overview
Direct mail is a proven marketing strategy that enables businesses to connect directly with their audience. At bakergoodchild, we offer end-to-end direct mail solutions for all B2B and B2C needs. Our solutions help businesses like yours deliver direct mail marketing campaigns faster and at a much lower price than in-house options.
As a UK direct mail company with over 30 years of experience, we understand the unique challenges businesses face in today’s competitive environment. That’s why we take a tailored approach, working closely with clients to craft effective campaigns that further their goals.
Teamed with our broad range of direct mailing solutions, best-in-class kit, and highly experienced team, we can help you set up and send the perfect campaign every time.
how it works?
For all forms of transactional and direct mail, bakergoodchild strives to provide market-leading yet competitively priced postal solutions to ensure our client’s mail reaches their customers on time and within budget.
make an enquiry
Once your data is received, we will review the service and pricing schedules of our extensive portfolio of mail partners using in-house software.
review and confirmation
In minutes, we can advise you on the best service and solution to maximise your savings without impacting delivery.
mail delivered
Your mail is delivered on time, every time – with the technology to prove it.
benefits of using a direct mail specialist
- Delivers personalised, targeted messages based on customer data, boosting response rates
- Designing, printing and mailing services all under one roof to create streamlined direct mail communications
- Provides and supports a wide range of creative formats, from postcards to magazines
- Physical mail has higher visibility and can drive online engagement
- Easily tracks campaign success with personalised codes or QR codes
- Offers cost-effective solutions through postage discounts and incentives
frankk. a bakergoodchild company
sectors we work with
what you can mail using our postage services
- Letters
- MailMark®
- Advertising Mail
- Door Drops
- International Mail
- Large Letters
- 1st, 2nd and Economy Class Mail
- Magazine Mail
- Signed for Mail
- International Tracked & Signed
- Parcels and Packets
- Business Mail
- Partially Addressed Mail
- Tracked Mail
- International Courier
cost efficiency
Benefit from our partnerships with major postal carriers to secure the best rates, reducing overall postage costs without compromising service quality.
speed & reliability
Our streamlined processes and robust technology ensure fast and dependable delivery, meeting your deadlines, and keeping your communications on track.
security
We prioritise the security of your mailings, using advanced tracking and encryption to safeguard sensitive information throughout the entire postal process.
compliance
Our direct mail marketing solutions adhere to all relevant industry regulations and standards, ensuring that your mailings meet legal and compliance requirements, no matter the content.
we’re helping hundreds of global companies
Look forward to working with them again.
CROSSWAYS TRAVEL COACH COMPANY
- data cleansing & management
- creative & graphic design
- personalisation
- direct mail fulfilment
- direct mail postage
- returns management
Data management is critical to any successful direct mail campaign. Here at bakergoodchild, we have a dedicated and experienced data processing team that will ensure data is optimised to improve campaign success rates and metrics.
Use our data management service to improve ROI, reduce customer complaints, and reduce wastage from inaccurate mailings.
Data management at a direct mailing company is all about treating data responsibly and professionally engaging with your target audience. Here are some of the ways we manage data:
- Goneaway suppression – Checking and removal of records where they have moved from their address
- Duplication removal – Various checks to ensure that duplicated records are removed
- PAF verification – Checking for data accuracy with the Post Office Address File
Creativity is essential to communicating with impact, and we are experts in the nuances of direct mail design – the small details that can make all the difference when you’re looking to drive a response. Our design services enable us to offer a true ‘one-stop shop’ service, so we can take the hassle out of designing your direct mail campaigns. That’s not something all direct mail advertising companies can boast.
It’s not just about creative design that looks great. It is about understanding how a customer will hold the direct mailer piece, where the eye first looks, and how they first see it when it arrives on their doormat. We craft and present your direct marketing campaign and communications in a way that makes sense to your audience in a way that is easy to digest and understand.
Whether as part of your mailing campaign or as a stand-alone print job, bakergoodchild is a direct mail agency that will either print in-house or source from the best possible trusted specialist suppliers. We print letterheads, postcards, brochures, envelopes, catalogues, stickers, magazines, and more for our customers, often saving money, improving quality, and taking the hassle out of the process.
We realise that there is no such thing as a ‘one size fits all’ print solution; therefore, we work hard to tailor a solution specific to each customer’s individual circumstances.
Whatever the size and complexity of your print work, please call bakergoodchild at 0800 612 1972 to discuss your needs with one of our print experts.
Personalisation of direct mail campaigns is all about treating customers as individuals and is a major part of why direct mail UK campaigns have returned to prominence in recent years. bakergoodchild delivers highly personalised campaigns that improve customer engagement, help to build a brand, and ultimately improve ROI and response rates.
No two personalised direct mail campaigns are the same; it’s important for us to liaise with you to create the perfect solution for your mailing. There are many ways you can use personalisation to better engage with your customers and prospective customers:
- Variable designs
- Variable images
- Fonts and text
- Email and phone contact details
- Variable offers and personalised URLs
Our objective at bakergoodchild is to offer a high-speed mailing solution to meet every client’s needs. The primary element of our direct marketing services is direct mail fulfilment. We can manage the process from end to end, or you can choose the elements of the service that best meet your needs.
Wherever possible, we automate the direct mail process, but we also have the skills needed to complete it manually:
- Preparation – this includes collecting data, acquiring stationery stocks and printed materials, etc.
- Automated collation – the insertion of multiple inserts into the direct mail run.
- Automated folding – folds are inserted automatically in the required places.
Postal costs are often the most significant cost in a direct mailing project, so we work with tried and tested postal carriers to achieve the best possible postage rates for our clients. We send huge volumes of mail on a daily basis, which gives us access to great postage discounts and incentives.
We pride ourselves on our detailed postage knowledge and experience, and we can help you gain significant postage cost savings with minor tweaks like:
- Slight design amends to achieve machine-readable discounts
- Changing content to achieve Advertising Mail discounts
- Changing paper stock to achieve Environmental discounts
- Suggesting alternative dispatch dates to avoid postage price increases
- Changing a mail piece size or format to allow it to fall into the most cost-effective weight and format bracket
Mail can be returned for a variety of reasons e.g. mover’s, Gone-Away’s, deceased. Returns management can often be time-consuming and difficult for businesses to manage alone. We offer fast and accurate return management services to help maintain an accurate database and reduce your ongoing postage costs. By tracking returns when you send direct mail, you gain crucial information that can be used to benefit future campaigns and communication.
At bakergoodchild, we track and manage returns so you can:
- Improve the quality of your data
- Save money on print, fulfilment, packaging & postage
- Improve your response rates and ROI of future campaigns
- Reduce waste and minimise your environmental impact
secure, reliable & professional mailing solutions
get a quick quote
Our friendly team would love to hear from you.
our postal partners
direct mail database management, processing & security
bakergoodchild recognises the importance of data security and has procedures and controls in place to allow us to process highly sensitive personal data securely and responsibly.
Our direct mailing house boasts industry-compliant SFTP servers to which data can be securely uploaded over an encrypted connection to ensure data confidentiality at all times.
- ISO 27001 accredited
- Full GDPR Compliance
- ICO Registered
- Encrypted Data Transfer
- Strict Permissions-Based Access
- Extensive Staff Training
frequently asked questions
what is direct mail?
Direct mail is a marketing strategy where businesses send physical materials directly to individuals or businesses to promote services and communicate important information. Making use of customer data and personalisation, materials like letters, brochures, postcards, or catalogues are sent directly to target audiences.
Direct mail remains a targeted approach that aims to engage potential customers, drive sales, or encourage brand awareness through personalised, tangible communication.
what is an example of direct mail?
Direct mail includes postcards, catalogues, letters, and many other physical communicative and promotional materials. An example of direct mail is a postcard from a local business offering a 20% discount on a popular product that can be cashed in when scanning a QR code on the postcard.
what metrics should I track for my direct mail campaigns?
To measure the success of your direct mail campaigns, track the following key metrics:
- Response rates: This measures the percentage of recipients who engage with your mail, such as visiting your website, scanning a QR code, or calling your business. It gives a clear indication of how well your campaign grabs attention.
- Conversion rates: This is the percentage of recipients who take the desired action, like making a purchase, signing up for a service, or attending an event. It’s a critical metric to assess the effectiveness of your call-to-action.
- Cost per acquisition (CPA): This calculates how much it costs to acquire each new customer through your campaign – an essential metric to evaluate the overall return on investment (ROI).
- Delivery & bounce rates: These metrics ensure your mail is reaching the intended audience. High bounce rates may indicate issues with your mailing list accuracy, while delivery rates confirm your campaign’s reach.
If you need assistance tracking these metrics, bakergoodchild can help you set up a system to measure and analyse your campaign’s performance effectively. Contact us to learn more!
what types of documents and campaigns do bakergoodchild specialise in?
bakergoodchild is a direct mail agency that prides itself on producing a wide variety of communications, from highly targeted and creative direct mail campaigns to business-critical transactional documents. Our services are tailored to meet the specific needs of businesses, ensuring quality, confidentiality and compliance.
how does bakergoodchild manage the security of my data?
As one of the UK’s leading direct mail marketing companies, security is our top priority. We employ advanced encryption, secure direct mail printing services, and strict chain-of-custody procedures to protect your documents throughout the mailing process. Our facilities and processes are designed to meet ISO27001 and Cyber Essentials Plus standards for confidentiality and data protection.
what are the industries that bakergoodchild serve?
As a B2B direct mail marketing company, bakergoodchild serves a wide range of industries, including finance, legal, healthcare, and local government. Our expertise in handling sensitive documents makes us the preferred choice for businesses requiring secure and reliable mailing solutions.
how quickly can bakergoodchild process and dispatch my mail?
Our streamlined, automated print and post service and advanced technology enable us to process and dispatch your mailings quickly and efficiently. We work closely with you to meet your deadlines, ensuring timely delivery of your communications domestically and internationally.
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