Planning the direct mail campaign Organising a direct mail campaign involves a high level of planning and management of resources and equipment in order for the process to run smoothly. It is vital to ensure that the right employees are trained and ready to carry out...
Birmingham-based direct mail fulfilment and print management services provider, bakergoodchild, has announced that it has introduced a 100% compostable and eco-friendly magazine polywrap, that is produced from potato starch, originates from various potato products...
Millennials, also known as Generation Y, are the group of people born between the periods of roughly 1982 to 2004. This means that they are more prevalent with their use of sending tweets and using hashtags for marketing rather than direct mail, right? Millennials...
Direct mail is still one of the most effective ways to engage with customers. It has stood the challenges of the modern age of technology and grows from strength to strength. If you are looking for ways to increase your response rates, check out our seven essential...
As with any marketing campaign across any medium, you’ll have a set of goals and targets in mind. This is no different when it comes to B2B direct mail campaigns either. Here you’ll find everything you need when it comes to setting goals and KPIs and calculating your...
If you’re managing direct mail campaigns you’re very likely already to be including images as you realise the difference they make. If you’re not, then you’re missing a massive opportunity with your campaign. Read on to learn why there’s a reason that the words...
