We know you want to save the planet just as much as we do. And guess what? Mail campaigns don’t have to be bad for the environment. Let’s dig into the carbon footprint of mail. Environmental experts WSP, commissioned by marketreach, discovered some...
Top UK businesses Sports Direct, Saga and We Buy Any Car fined £495K for unethical marketing practices. They used email and SMS to push marketing messages to customers who had not given their permission for their data to be used in this way. This unethical behaviour...
With individuals spending more time at home and away from other people, online consumers are craving real, tangible ‘human’ interaction. With 2 in 5 people reportedly suffering from digital burnout, a physical mail campaign could be a great strategic option for your...
Measuring the success of a direct mail campaign is an important factor in judging whether the return on your investment has been worth it. Marketers are often obsessed purely with response rates to a direct mail campaign and whilst response rates are a key performance...
In a competitive market, mail-order companies have to shout very loudly to be heard above the din of online retailers. Direct mail has been shown to be more effective than email marketing. A Canon trial revealed that a 500% higher response rate can be achieved just by...
A good, clear and persuasive call to action (CTA) is essential in guiding your reader towards a sale. Having explained exactly what your business is offering and put your message across effectively, you don’t want your reader to get to the end and not actually do...
