There’s just something about free giveaways. Try as we might to argue that we don’t mind paying for things if someone offers us something for free, it gets us interested. We explore this tactic in greater detail below and look at how you can use this to your advantage...
Whether you’re a large or small organisation, a non-profit, a revenue driven business, a local or a national company direct mail advertising remains one of the most effective and value for money avenues that you can take for organisational promotion. Interested to...
Could direct mail be the missing ingredient from your marketing campaigns? Make a change for the better by re-introducing it into your marketing mix. Remember there’s much less clutter in the mailbox than in the inbox these days, so there’s the potential to make a...
We all know there are seven days in a week, but which day(s) work best for direct mail? We explore this topic throughout this article and demystify the notion that every day is born equal. The Difference Between Date Sent and Date Received It’s obvious when you think...
To measure the success of your direct mail campaign you need to make sure you have some method of tracking the campaign. The results of the tracking will allow you to measure response rate and ROI. Going one step further, tracking variations within the campaign will...
It might not be the most exciting topic but choosing the right envelope for your direct mail campaign will have a major impact – on cost and response rates. Read on to learn some of our envelope optimisation tips, which will enhance the success of your future...
