Before the launch of any direct mail campaign, it is crucial to have a structured, clear and concise brief in place for those that are involved. Whether this is your internal team or an external agency, if even one person isn’t on the same page because of a poor...
Are you thinking of taking your direct mail campaigns to the next level? The topic of direct mail fulfilment is of critical importance within the direct mail campaign lifecycle. As a business, bakergoodchild have our own processes but here we have explained what’s...
One of this year’s biggest direct mail trends is personalisation but what does it mean and how is it beneficial? Read on to find out! Superior direct mail campaigns will include elements of personalisation in a variety of ways. The aim is to pique a recipient’s...
As the internet grew through the early 2000s through to the next decade, it was a game changer for the advertising and marketing world. When a campaign is launched online, it’s easy to measure audience engagement accurately, something that was previously not possible...
Direct mail pricing There are numerous ways for an organisation to save money when undertaking a direct mail campaign. We have assumed in this article that campaigns are managed in-house currently and therefore a number of the tips relate to savings achieved through...
If you want your mailshot to stand out, you’ll need to make sure your printing is of the highest quality no matter how much mail your organisation is sending out. Poor quality items will get dismissed as soon as they arrive through the letter box, so you’ll want to be...
