It’s easy to overlook the power of print marketing in today’s digital age. But direct mail marketing, also known as mailshot advertising, is still a highly effective way to reach your target audience and generate leads. In fact, direct mail has a higher response rate...
A mailshot is an effective way of marketing to your customers in a way which is clear, efficient and cost-effective. Despite being a time-honoured and traditional means of marketing, a mailshot is still one of the most popular means of communication with customers who...
If you’re investing time, money and effort into organising a mailshot, it is important to make sure you get the right content included too. Studies suggest that the returns on mailshots are high, particularly when compared to other marketing channels, but you’ll only...
Although we now live in a digitally driven world it doesn’t mean that direct mail is dead. In fact, it’s very much alive and well! Here we’ve shared some statistics that prove that direct mail campaigns are still working. Response rate statistics 92% of direct mail is...
When it comes to marketing methods, it feels like there is an on-going battle between the new (social media) and the old (direct mail). The truth is that it’s not a competition and in actual fact, using the two together can achieve way better results for your...
