In this article we explore a number of direct marketing channels. We provide a definition then explore a range of direct marketing channels and explore why some marketing techniques are direct whilst others are not. What Are Direct Marketing Channels? Direct marketing...
In this article, we explore the advantages and disadvantages of direct marketing. This is an open discussion of some of the most common advantages and disadvantages, many of which can be really enhanced further through applying strong internal management techniques....
A common confusion we’ve heard over the years surrounds what is the distinction between direct marketing and direct mail. Some, incorrectly assume they are “one and the same thing”. In this article we explore the difference between the two with a view to finally “once...
You may have heard the term mentioned, but if you’ve never organised one yourself, you might have some questions about exactly what a mailshot is. Often referred to as direct mail, a mailshot is a way of reaching your customers en masse, by planning a group campaign....
It’s easy to overlook the power of print marketing in today’s digital age. But direct mail marketing, also known as mailshot advertising, is still a highly effective way to reach your target audience and generate leads. In fact, direct mail has a higher response rate...
