International business to the USA The USA represents a huge business opportunity for UK businesses. The US economy is the largest in the world and is worth a staggering $18.56 trillion, the UK is the seventh largest trading partner of the USA. With a population of in...
Direct Mail campaigns are an extremely effective way of reaching customers new and old, but as a business it’s important to look after your expenditure too. If you’ve got a tight budget to meet, you might be wondering whether you can make a direct mail campaign...
In this article, which is part of our series about direct marketing, we focus on the objectives of direct marketing. These will vary from one organisation to another, but there are some core underlying objectives which are common. Raised Brand Awareness A primary...
In this article, as part of our series about direct marketing, we explore the history of direct marketing from ancient times all the way to the 1970s. Ancient History For the very earliest known example of direct marketing, we need to go all the way back to 1000 B.C....
Over the last few years the printing landscape has changed with the rise and rise of digital printing, which is gradually replacing some of the traditional market of litho, offset printers. With some of the early quality issues with digital printing reducing over...
As a part of our series discussing direct marketing, we’re now comparing the differences between direct marketing and digital marketing. This is a topic which many seek clarity, and we hope to clarify some questions readers may have had through this article. First,...
