Although we now live in a digitally driven world it doesn’t mean that direct mail is dead. In fact, it’s very much alive and well! Here we’ve shared some statistics that prove that direct mail campaigns are still working.
Response rate statistics
92% of direct mail is opened – People are receiving less direct mail these days and are therefore more likely to open the mailings they do receive. Make sure you address your direct mail to individual customers, as this will help to boost your opening rates too.
48% of the UK responded to a Direct Mailing they received last year – Nearly half of all consumers take action after receiving a piece of direct mail. You can boost conversions by offering personalised communications and offers to your customers.
18% of direct mail is kept – One of the great things about direct mail is that people actually keep it to refer to at a later date. It has a much longer lifespan than other forms of marketing like email and TV advertising.
Engagement rate statistics
62% of people like receiving mail promoting an offer – Consumers like to feel they’re getting a good deal. Personalise offers to increase conversions.
70% of people like receiving mail offers that reward their loyalty – Customers like to know they are appreciated. By sending out loyalty offers, you stand a great chance of improving customer retention.
Hybrid marketing strategy statistics
44% of people visit a company’s website said direct mail marketing materials had been received prior to the visit – Creating personalised landing pages for customers is a great way to increase your conversion rates.
76% of smaller businesses owners prefer a marketing strategy which combines both digital and print communication in an integrated approach – Pairing digital campaigns such as email and social media marketing to direct mail can also increase your response rates by around 25%.
Other direct mail statistics
56% of consumers find print marketing to be the most trustworthy type of marketing – People trust direct mail more than other marketing materials like email and social media. Use this knowledge to your advantage.
57% of people say they are more likely to remember a message by mail – Unlike email, TV and radio advertising direct mail is tangible. Studies have found that tangible materials stick in the mind more than those that are simply viewed, read or heard.
57% of people say that mail’s a channel that shows you value your customers – If you want customers to know you appreciate them then direct mail is the way to go.
All of these statistics prove that direct mail campaigns are still extremely valuable to businesses today. See the benefits for yourself by using our direct mail fulfilment services. Get in touch for more info.
Image Credit: Lumax Art