by bakergoodchild | May 4, 2017 | News
If you’ve been keeping up with some of the articles on our blog, you’ll know how important personalisation is to the success of a direct mail campaign. In fact, around 98% of customers believe that personalisation is important in the mailshots that they receive. Below...
by bakergoodchild | Apr 29, 2017 | News
As with any industry or sector, transactional print and mail remains in a constant state of flux, having to adapt to new technologies, changing laws and new best practices. In this article, we’ve provided a snapshot of some of the recent trends in transactional print...
by bakergoodchild | Apr 24, 2017 | News
Tasks such as fulfilling transactional mail can be costly, in both terms of time and money. Transactional mail won’t bring you in the big bucks like a direct mail campaign will, plus it can take time to make sure that you are printing and sending out well-structured...
by bakergoodchild | Apr 22, 2017 | News
Transactional print and mail, aside from many of the other benefits that it has, is also great for reducing organisational costs too. While transactional mail isn’t as important a money-making tool as direct mail, you must still think about your organisational costs...
by bakergoodchild | Apr 20, 2017 | News
There are to be new changes which come into effect on 25th May 2018 regarding data protection legislation and the rights of citizens when it comes to how businesses must handle their personal information. Many businesses, marketers and individuals are unaware of how...
by bakergoodchild | Apr 17, 2017 | News
The success of a direct mail campaign comes from how effectively you gather data beforehand, and the insights that you can draw from this data. The success of mail that comes after a direct mail campaign, such as transactional mail, comes from your data management...
