When it comes to marketing methods, it feels like there is an on-going battle between the new (social media) and the old (direct mail).
The truth is that it’s not a competition and in actual fact, using the two together can achieve way better results for your business. Here we’ll talk you through some of the ways you can integrate your Twitter strategy with direct mail.
Feature your Twitter handle on your direct mail
One of the easiest ways to integrate your twitter strategy with direct mail is to feature your handle on your printed marketing materials. If you’ve invested time in creating and managing a Twitter account, then you need to make sure your direct mail recipients know about it. Don’t simply assume that your customers know you are on Twitter, ask them to give you a follow or send you a tweet to spark engagement. By featuring the Twitter logo and your handle on your direct mail, you’re letting customers know that you also share information via that channel too.
Use a QR code
Make it as easy as possible for customers to follow you on Twitter and they’re way more likely to do so. Adding a QR code to your direct mail that links to your Twitter page is sure to do the trick. All recipients will need to do is scan it with their phone and they’ll be taken directly to your Twitter page where they can follow you and engage with your Tweets.
Make sure you place the QR code alongside a call to action so customers know what you want them to do!
Encourage social sharing
If you want your direct mail campaigns to reach a wider audience then this tactic is for you. If you regularly feature personalised URLs on your direct mail that link to landing pages, why not feature a ‘tweet me’ button on there? By featuring a button people can use to share the landing page with their peers, you stand a much greater chance of it being seen by a wider audience. The more people that see your direct mail landing page, the more likely you are to generate a higher response rate.
There are so many different ways you can integrate your Twitter strategy with direct mail, it’s just a case of thinking outside the box. Here at Baker Goodchild we’re all for integrating direct mail with new technologies so be sure to get in touch if you’re interested in finding out more.
Twitter and direct mail working in perfect harmony – who’d have thought it? To find out more about the innovative ways Baker Goodchild can help your direct mail campaigns contact us today.
Image Credit: Slava Murava Kiss