A successful direct mail campaign can deliver a fantastic return on investment and boost your business. Follow our 8 top tips to optimise your direct mail campaigns and improve your chances of success for your business. Define Your Audience Firstly, you need to know...
Measuring the success of a direct mail campaign is an important factor in judging whether the return on your investment has been worth it. Marketers are often obsessed purely with response rates to a direct mail campaign and whilst response rates are a key performance...
In a competitive market, mail-order companies have to shout very loudly to be heard above the din of online retailers. Direct mail has been shown to be more effective than email marketing. A Canon trial revealed that a 500% higher response rate can be achieved just by...
A good, clear and persuasive call to action (CTA) is essential in guiding your reader towards a sale. Having explained exactly what your business is offering and put your message across effectively, you don’t want your reader to get to the end and not actually do...
Planning the direct mail campaign Organising a direct mail campaign involves a high level of planning and management of resources and equipment in order for the process to run smoothly. It is vital to ensure that the right employees are trained and ready to carry out...
