Birmingham-based direct mail fulfilment and print management services provider, bakergoodchild, has announced that it has introduced a 100% compostable and eco-friendly magazine polywrap, that is produced from potato starch, originates from various potato products...
Millennials, also known as Generation Y, are the group of people born between the periods of roughly 1982 to 2004. This means that they are more prevalent with their use of sending tweets and using hashtags for marketing rather than direct mail, right? Millennials...
As with any marketing campaign across any medium, you’ll have a set of goals and targets in mind. This is no different when it comes to B2B direct mail campaigns either. Here you’ll find everything you need when it comes to setting goals and KPIs and calculating your...
There’s just something about free giveaways. Try as we might to argue that we don’t mind paying for things if someone offers us something for free, it gets us interested. We explore this tactic in greater detail below and look at how you can use this to your advantage...
Whether you’re a large or small organisation, a non-profit, a revenue driven business, a local or a national company direct mail advertising remains one of the most effective and value for money avenues that you can take for organisational promotion. Interested to...
