Before the launch of any direct mail campaign, it is crucial to have a structured, clear and concise brief in place for those that are involved. Whether this is your internal team or an external agency, if even one person isn’t on the same page because of a poor...
As the internet grew through the early 2000s through to the next decade, it was a game changer for the advertising and marketing world. When a campaign is launched online, it’s easy to measure audience engagement accurately, something that was previously not possible...
Direct mail pricing There are numerous ways for an organisation to save money when undertaking a direct mail campaign. We have assumed in this article that campaigns are managed in-house currently and therefore a number of the tips relate to savings achieved through...
Here at bakergoodchild, we have some very inspiring statistics to bring you relating to B2C direct mail, which we think speak for themselves. So, read on and be encouraged and consider starting a B2C direct mail campaign for your own business and create some...
The legal profession is a competitive landscape and securing new business can definitely pose challenges. A well “tried and tested” marketing tool used by many professionals in the legal industry is direct mail. We go on in this article to explore direct mail in the...
