International business to the USA The USA represents a huge business opportunity for UK businesses. The US economy is the...
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How can direct mail, postage and print costs be reduced when working with Baker Goodchild
Direct Mail campaigns are an extremely effective way of reaching customers new and old, but as a business it’s important...
The Objectives of Direct Marketing
In this article, which is part of our series about direct marketing, we focus on the objectives of direct marketing. These...
A History of Direct Marketing – up to the 1970s
In this article, as part of our series about direct marketing, we explore the history of direct marketing from ancient...
Digital printing explained
Over the last few years the printing landscape has changed with the rise and rise of digital printing, which is gradually...
Direct Marketing vs Digital Marketing
As a part of our series discussing direct marketing, we’re now comparing the differences between direct marketing and...
Direct Marketing Channels Explored
In this article we explore a number of direct marketing channels. We provide a definition then explore a range of direct...
Advantages and Disadvantages of Direct Marketing
In this article, we explore the advantages and disadvantages of direct marketing. This is an open discussion of some of...
A Definition of Direct Marketing
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Differences between Direct Marketing and Direct Mail
A common confusion we’ve heard over the years surrounds what is the distinction between direct marketing and direct mail....
Mailshots – a Definition
You may have heard the term mentioned, but if you’ve never organised one yourself, you might have some questions about...
Guide to Mailshot Examples and Templates
It’s easy to overlook the power of print marketing in today’s digital age. But direct mail marketing, also known as...
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