It might not be the most exciting topic but choosing the right envelope for your direct mail campaign will have a major...
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Read the lastest news and views from bakergoodchild
Creating a Great Campaign Brief for a Direct Mail Campaign
Before the launch of any direct mail campaign, it is crucial to have a structured, clear and concise brief in place for...
What’s involved in Direct Mail Fulfilment?
Are you thinking of taking your direct mail campaigns to the next level? The topic of direct mail fulfilment is of...
Why Personalisation is Essential in Direct Mail Campaigns
One of this year’s biggest direct mail trends is personalisation but what does it mean and how is it beneficial? Read on...
An Introduction to JICMAIL – Joint Industry Committee for Mail
As the internet grew through the early 2000s through to the next decade, it was a game changer for the advertising and...
8 Tips to Save Money on Direct Mail Campaign Costs
Direct mail pricing There are numerous ways for an organisation to save money when undertaking a direct mail campaign. We...
Mailshot Printing for Direct Mail Campaigns
If you want your mailshot to stand out, you’ll need to make sure your printing is of the highest quality no matter how...
B2C Direct Mail Statistics
Here at bakergoodchild, we have some very inspiring statistics to bring you relating to B2C direct mail, which we think...
Direct Mail Services for Solicitors and Law Firms
The legal profession is a competitive landscape and securing new business can definitely pose challenges. A well “tried...
Automated Polywrapping and Polyprocessing
Polywrapping is considered to be the most efficient way of enclosing brochures, books, magazines, and catalogues when they...
The Importance of Copywriting in Direct Mail Campaigns
Anyone can write, and many are pretty good at it too, but true copywriting is a skill, an art and is absolutely critical...
Remittance Advice Transactional Mail Solutions
Remittance advices are just one of the many applications of transactional mail. Virtually all organisations need to make...
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