We can provide a complete management solution for print, mail fulfilment and postage, saving you resource and time. Our...
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Read the lastest news and views from bakergoodchild
bakergoodchild invests in new Xerox Iridesse™ Production press
Specialist of direct mail fulfilment and print management services, bakergoodchild, has announced that it has invested in...
8 Top Tips To Optimise Your Direct Mail Campaigns
A successful direct mail campaign can deliver a fantastic return on investment and boost your business. Follow our 8 top...
What are acceptable response rates to expect from a direct mail campaign?
Measuring the success of a direct mail campaign is an important factor in judging whether the return on your investment...
Direct Mail Services for Mail Order Companies
In a competitive market, mail-order companies have to shout very loudly to be heard above the din of online retailers....
How important is the Call to Action within a direct mail campaign?
A good, clear and persuasive call to action (CTA) is essential in guiding your reader towards a sale. Having explained...
What are all of the stages of a complete end to end direct mail campaign?
Planning the direct mail campaign Organising a direct mail campaign involves a high level of planning and management of...
bakergoodchild aims to eliminate single use plastics
Birmingham-based direct mail fulfilment and print management services provider, bakergoodchild, has announced that it has...
Millennials and Their Love for Direct Mail
Millennials, also known as Generation Y, are the group of people born between the periods of roughly 1982 to 2004. This...
7 Essential Tips to Increase Response Rates from your Direct Mail Campaigns
Direct mail is still one of the most effective ways to engage with customers. It has stood the challenges of the modern...
B2B Direct Mail Campaigns – KPIs and Calculating ROI
As with any marketing campaign across any medium, you’ll have a set of goals and targets in mind. This is no different...
Why It’s Essential to Add Images and Visual Data to Direct Mail Campaigns
If you’re managing direct mail campaigns you’re very likely already to be including images as you realise the difference...
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