To measure the success of your direct mail campaign you need to make sure you have some method of tracking the campaign. The results of the tracking will allow you to measure response rate and ROI. Going one step further, tracking variations within the campaign will...
It might not be the most exciting topic but choosing the right envelope for your direct mail campaign will have a major impact – on cost and response rates. Read on to learn some of our envelope optimisation tips, which will enhance the success of your future...
Are you thinking of taking your direct mail campaigns to the next level? The topic of direct mail fulfilment is of critical importance within the direct mail campaign lifecycle. As a business, bakergoodchild have our own processes but here we have explained what’s...
One of this year’s biggest direct mail trends is personalisation but what does it mean and how is it beneficial? Read on to find out! Superior direct mail campaigns will include elements of personalisation in a variety of ways. The aim is to pique a recipient’s...
If you want your mailshot to stand out, you’ll need to make sure your printing is of the highest quality no matter how much mail your organisation is sending out. Poor quality items will get dismissed as soon as they arrive through the letter box, so you’ll want to be...
