bakergoodchild: How to reach international audiences with direct mail Have you been considering using direct mail in your global marketing strategy? If not, you should! Direct mail is a great way to reach out to potential customers all over the world. It is personal,...
Direct mail is still one of the most effective ways to engage with customers. It has stood the challenges of the modern age of technology and grows from strength to strength. If you are looking for ways to increase your response rates, check out our seven essential...
If you’re managing direct mail campaigns you’re very likely already to be including images as you realise the difference they make. If you’re not, then you’re missing a massive opportunity with your campaign. Read on to learn why there’s a reason that the words...
Could direct mail be the missing ingredient from your marketing campaigns? Make a change for the better by re-introducing it into your marketing mix. Remember there’s much less clutter in the mailbox than in the inbox these days, so there’s the potential to make a...
We all know there are seven days in a week, but which day(s) work best for direct mail? We explore this topic throughout this article and demystify the notion that every day is born equal. The Difference Between Date Sent and Date Received It’s obvious when you think...
