We know you want to save the planet just as much as we do. And guess what? Mail campaigns don’t have to be bad for the environment. Let’s dig into the carbon footprint of mail. Environmental experts WSP, commissioned by marketreach, discovered some...
What’s happening? Royal Mail’s 115,00+ staff, represented by the Communications Workers Union (CWU), have been taking part in industrial action since August last year, which caused significant disruption to the postal market, particularly over the festive period. The...
There’s a common misconception that the preference of Millennials and Gen Zs is to be communicated with via a digital-first approach, but what if we told you that an engaging piece of direct mail can be just as effective. A recent study by JICMAIL has highlighted the...
Processing print and mailing campaigns can be a real headache for businesses. Time-consuming manual tasks, backlogs of unprinted documents, and frustrated colleagues and customers are just some of the consequences of inefficient printing and mailing processes....
Anyone who has analysed the price breakdown of a Direct Mail or Transactional Mail campaign will know that postage almost always makes up the majority of the cost behind these communications. With domestic and international postage prices rising in recent months, it’s...
