Mail shots come in all shapes and sizes but here are five great tips to help you make your campaign as effective as possible. A successful campaign does not have to involve big budgets or large numbers but it will involve planning, imagination and measuring at least....
The fact that we live in a digitally driven world may have you thinking that there’s no longer a place for traditional marketing methods like direct mail, but have you stopped to think about what your customers value the most? Many brands make the mistake of assuming...
In this article we focus on variable data printing and its applications. Although there are many applications our emphasis will be primarily from a marketing perspective. What is variable data printing? Variable data printing (VDP) is a digital printing technique that...
In this article, which is part of our series about direct marketing, we focus on the objectives of direct marketing. These will vary from one organisation to another, but there are some core underlying objectives which are common. Raised Brand Awareness A primary...
In this article, as part of our series about direct marketing, we explore the history of direct marketing from ancient times all the way to the 1970s. Ancient History For the very earliest known example of direct marketing, we need to go all the way back to 1000 B.C....
