Over the last few years the printing landscape has changed with the rise and rise of digital printing, which is gradually replacing some of the traditional market of litho, offset printers. With some of the early quality issues with digital printing reducing over...
As a part of our series discussing direct marketing, we’re now comparing the differences between direct marketing and digital marketing. This is a topic which many seek clarity, and we hope to clarify some questions readers may have had through this article. First,...
In this article we explore a number of direct marketing channels. We provide a definition then explore a range of direct marketing channels and explore why some marketing techniques are direct whilst others are not. What Are Direct Marketing Channels? Direct marketing...
In this article, we explore the advantages and disadvantages of direct marketing. This is an open discussion of some of the most common advantages and disadvantages, many of which can be really enhanced further through applying strong internal management techniques....
