A common confusion we’ve heard over the years surrounds what is the distinction between direct marketing and direct mail. Some, incorrectly assume they are “one and the same thing”. In this article we explore the difference between the two with a view to finally “once...
You may have heard the term mentioned, but if you’ve never organised one yourself, you might have some questions about exactly what a mailshot is. Often referred to as direct mail, a mailshot is a way of reaching your customers en masse, by planning a group campaign....
It’s easy to overlook the power of print marketing in today’s digital age. But direct mail marketing, also known as mailshot advertising, is still a highly effective way to reach your target audience and generate leads. In fact, direct mail has a higher response rate...
A mailshot is an effective way of marketing to your customers in a way which is clear, efficient and cost-effective. Despite being a time-honoured and traditional means of marketing, a mailshot is still one of the most popular means of communication with customers who...
