If you’re investing time, money and effort into organising a mailshot, it is important to make sure you get the right content included too. Studies suggest that the returns on mailshots are high, particularly when compared to other marketing channels, but you’ll only...
Although we now live in a digitally driven world it doesn’t mean that direct mail is dead. In fact, it’s very much alive and well! Here we’ve shared some statistics that prove that direct mail campaigns are still working. Response rate statistics 92% of direct mail is...
When it comes to marketing methods, it feels like there is an on-going battle between the new (social media) and the old (direct mail). The truth is that it’s not a competition and in actual fact, using the two together can achieve way better results for your...
Selling goods online is a great way to make money but expensive postage costs can often eat into your profits. Here we’ve shared some of our top tips on how to save money on postage costs. Use a middleman parcel service. Today many online parcel firms buy postage...
For many marketing campaigns print is still an essential element. Even in this multi-channel age, there is likely to be a print element as direct mail retains its proven effectiveness. If there is print, there must be a printer and many organisations, marketing...
