Bulk mail - what is it?

What is Bulk Mail?

In News by Alan Horton

One of the many services that we offer here at bakergoodchild is bulk mail. It allows us to send out large quantities of your mail at a highly reduced rate, making it a valuable service for businesses across the country. We’ve explained more on this below.

An explanation of bulk mail

As described above, bulk mail is simply the sending of mail, but in bulk volumes. In the same way purchasing a large amount of stock often attracts a discount, so too does sending bulk mail.

Often, the bulk mail is prepared for the mailing house, so is sorted and ready to send as it is. This may mean sorting by postcode or other address information. There are also minimum thresholds laid out by the Royal Mail for what can be considered bulk mail volumes, and these are listed below:

  • Letters (240mm length, 165mm width, 5mm depth) – over 20,000 letters
  • Larger letters (353mm length, 250mm width, 25mm depth) – over 10,000 larger letters

Bulk postage will be a useful tool for any business looking to expand and reach new customers, while keeping costs as low as possible. Charities also frequently use bulk mail companies in fundraising campaigns.

What are some typical uses for bulk mail?

Direct mail, a form of direct marketing, is the most common use for bulk mail, as it involves businesses trying to reach a large number of customers. Below are just some of the most common items that a business will send in bulk.

Catalogues

Many retailers and eCommerce sites use catalogues to display their wide range of products and services.

Magazines

Magazines are one of the most common pieces of bulk mail to be sent, with editions of hundreds of magazines being distributed around the country regularly.

Brochures

These are very similar to catalogues, but differ in both size and the content within. These typically display a small snapshot of information, such as a party’s election manifesto or a menu of a local restaurant.

Letters

Businesses have a need to send letters all the time, whether to inform customers of recent changes or to announce new products. It makes sense to send these letters as bulk mail to all of your customers on your database.

Postcards

Postcards are a useful marketing trick that are a great way of quickly catching a reader’s attention. These too are often sent in bulk and could be things such as sales events and discount codes.

Getting the most out of your bulk mail

To make sure you get the cheapest rates possible, here are some of our top tips for maximising savings:

  • Pre-sort your mail
  • Ensure all addressee information is accurate
  • Use a pre-paid method of stamping
  • Use conventional shaped mail – the smaller you can make it the better
  • As well as size, the lighter your mail is the better

Why send bulk mail with bakergoodchild?

As a mailing house, we can help with the planning, preparing, printing and posting of your bulk mailing service. For more information on this, please get in contact with us here.

 

Image credit: JuralMin