As a part of our series discussing direct marketing, we’re now comparing the differences between direct marketing and...
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Direct Marketing Channels Explored
In this article we explore a number of direct marketing channels. We provide a definition then explore a range of direct...
Advantages and Disadvantages of Direct Marketing
In this article, we explore the advantages and disadvantages of direct marketing. This is an open discussion of some of...
A Definition of Direct Marketing
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Differences between Direct Marketing and Direct Mail
A common confusion we’ve heard over the years surrounds what is the distinction between direct marketing and direct mail....
Mailshots – a Definition
You may have heard the term mentioned, but if you’ve never organised one yourself, you might have some questions about...
Guide to Mailshot Examples and Templates
It’s easy to overlook the power of print marketing in today’s digital age. But direct mail marketing, also known as...
Benefits of Mailshots
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Mailshot Marketing Tips
A mailshot is an effective way of marketing to your customers in a way which is clear, efficient and cost-effective....
How to write a mailshot
If you’re investing time, money and effort into organising a mailshot, it is important to make sure you get the right...
Statistics that prove direct mail campaigns are still working
Although we now live in a digitally driven world it doesn’t mean that direct mail is dead. In fact, it’s very much alive...
Integrating Your Twitter Strategy with Direct Mail
When it comes to marketing methods, it feels like there is an on-going battle between the new (social media) and the old...
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