A good, clear and persuasive call to action (CTA) is essential in guiding your reader towards a sale. Having explained...
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What are all of the stages of a complete end to end direct mail campaign?
Planning the direct mail campaign Organising a direct mail campaign involves a high level of planning and management of...
bakergoodchild aims to eliminate single use plastics
Birmingham-based direct mail fulfilment and print management services provider, bakergoodchild, has announced that it has...
Millennials and Their Love for Direct Mail
Millennials, also known as Generation Y, are the group of people born between the periods of roughly 1982 to 2004. This...
7 Essential Tips to Increase Response Rates from your Direct Mail Campaigns
Direct mail is still one of the most effective ways to engage with customers. It has stood the challenges of the modern...
B2B Direct Mail Campaigns – KPIs and Calculating ROI
As with any marketing campaign across any medium, you’ll have a set of goals and targets in mind. This is no different...
Why It’s Essential to Add Images and Visual Data to Direct Mail Campaigns
If you’re managing direct mail campaigns you’re very likely already to be including images as you realise the difference...
The Power of Including Sample Products in Direct Mail Campaigns
There’s just something about free giveaways. Try as we might to argue that we don’t mind paying for things if someone...
Direct Mail Advertising – Effective, Value for Money Organisational Promotion
Whether you’re a large or small organisation, a non-profit, a revenue driven business, a local or a national...
4 Steps to Maximising the Return from your Direct Mail Campaigns
Could direct mail be the missing ingredient from your marketing campaigns? Make a change for the better by re-introducing...
What is the Best Day of the Week to Send out Direct Mail?
We all know there are seven days in a week, but which day(s) work best for direct mail? We explore this topic throughout...
Successful ways to track your direct mail campaign
To measure the success of your direct mail campaign you need to make sure you have some method of tracking the...
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