There’s just something about free giveaways. Try as we might to argue that we don’t mind paying for things if someone...
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Direct Mail Advertising – Effective, Value for Money Organisational Promotion
Whether you’re a large or small organisation, a non-profit, a revenue driven business, a local or a national...
4 Steps to Maximising the Return from your Direct Mail Campaigns
Could direct mail be the missing ingredient from your marketing campaigns? Make a change for the better by re-introducing...
What is the Best Day of the Week to Send out Direct Mail?
We all know there are seven days in a week, but which day(s) work best for direct mail? We explore this topic throughout...
Successful ways to track your direct mail campaign
To measure the success of your direct mail campaign you need to make sure you have some method of tracking the...
Choosing the best envelope for your direct mail campaign
It might not be the most exciting topic but choosing the right envelope for your direct mail campaign will have a major...
Creating a Great Campaign Brief for a Direct Mail Campaign
Before the launch of any direct mail campaign, it is crucial to have a structured, clear and concise brief in place for...
What’s involved in Direct Mail Fulfilment?
Are you thinking of taking your direct mail campaigns to the next level? The topic of direct mail fulfilment is of...
Why Personalisation is Essential in Direct Mail Campaigns
One of this year’s biggest direct mail trends is personalisation but what does it mean and how is it beneficial? Read on...
An Introduction to JICMAIL – Joint Industry Committee for Mail
As the internet grew through the early 2000s through to the next decade, it was a game changer for the advertising and...
8 Tips to Save Money on Direct Mail Campaign Costs
Direct mail pricing There are numerous ways for an organisation to save money when undertaking a direct mail campaign. We...
Mailshot Printing for Direct Mail Campaigns
If you want your mailshot to stand out, you’ll need to make sure your printing is of the highest quality no matter how...
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