The future of cost-effective direct mail is here. What is this magnificent new concept you ask? It’s none other than partially addressed mail! With this new bakergoodchild service, you can reduce your time and money spent on the collection of the personal data of your...
The marketing funnel explains the sales process from start to finish and describes the journey a customer takes towards purchasing a product or service, turning from a lead into a customer. Direct mail can be used at each stage of the funnel to turn your customer from...
Segmentation is dividing a mailing list into smaller groups by certain data such as location, demographic, interest, or buying patterns. It involves dividing a large group of people into smaller, more specific groups for more defined and specific targeting so that you...
We can provide a complete management solution for print, mail fulfilment and postage, saving you resource and time. Our in-house experts will make sure your campaign is set the best way possible to go out, from the type of print, paper type and postage options. We...
Specialist of direct mail fulfilment and print management services, bakergoodchild, has announced that it has invested in a new Xerox Iridesse™ Production Press as part of the company’s on-going commitment to continuous improvements in its production equipment and...
A successful direct mail campaign can deliver a fantastic return on investment and boost your business. Follow our 8 top tips to optimise your direct mail campaigns and improve your chances of success for your business. Define Your Audience Firstly, you need to know...
