Direct mail and direct marketing doesn’t just have to be about expanding your business and increasing profits. It can also be used to do a lot of good in the world too. Below we have looked at how charities can add one other tool to their toolkit to help make a...
In this article we focus on variable data printing and its applications. Although there are many applications our emphasis will be primarily from a marketing perspective. What is variable data printing? Variable data printing (VDP) is a digital printing technique that...
Multi-channel communications are an important tool for engaging with customers, rather than just sending them information over and over again. We’ve explained more on multi-channel communications below, and how you can combine this with transactional mail. What are...
Everything you need to know about getting your international mail to the Netherlands The Netherlands is in Western Europe and has borders with Belgium and Germany as well as three territories found in the Caribbean. Compared to many countries, the Netherlands is...
Humans are drawn to interesting shapes, eye-catching objects and things that are a little different to the norm. There are almost 15 billion items of post sent every year in the UK, so it’s important that your direct mail does enough to stand out from the rest. One...
We operate in the world by using our five different senses; taste, sight, touch, smell and hearing. These help us to form a complete picture of the world around us, and to engage with items and objects on a greater level. If we can see, smell and touch an item, we’re...
