SSE is the UK’s leading independent energy supplier, supplying energy to almost 5 million households, as well as offering other home services including heating and boiler cover and phone and broadband. SSE’s customer communication needs are both vast and complex, particularly within the highly regulated utilities industry.

Bakergoodchild have worked with SSE as a trusted partner, delivering their residential and commercial business critical communications since 2018. It was bakergoodchild’s understanding of the regulatory compliance in the industry teamed with our in-house capabilities which initially led SSE to place their data mapping, print, mail and postage requirements with bakergoodchild.

It was bakergoodchild’s quality of output and continued efficiencies in time and spend that meant they were the obvious choice to help SSE when they had an urgent, time sensitive and business critical communication to residents and business in a specific geographic area.

The challenge:

• SSE needed to be able to notify residents and businesses of impending works which may cause disruption to roads and pedestrian pathways.
• SSE could only provide a location of the works and needed to be able to access the addresses of the residents and business in the affected area
• Communication needed sending in a time critical manner due to the regulatory notice period.

bakergoodchild were, within a matter of minutes, able create a dataset of individual households and buildings, based on the street level and location information SSE were able to provide, and upon receipt of the artwork were able to print an A4 letter and separate map insert, enclose and fulfil both items into a DL envelope, and mail within 24 hours.

In addition, bakergoodchild were able to access substantial postage discounts on behalf of SSE resulting in a reduced Cost Per Unit.

By using bakergoodchild SSE benefitted from:

• Reduction time from data to doormat.
• Reduction in cost per unit as well as overall spend.
• Reduction in internal processes utilising 1 supplier to fulfil all requirements. Complete confidence in data security and awareness of regulatory compliance

And with bakergoodchild’s RightTrack software it means that all the necessary reporting for regulatory compliance is easy to access at any point in time, at the click of a button, something no other provider can claim to provide.

We’ve worked with all kinds of organisations and institutions, so we’ve got experience with print, mail and post across innumerable industries, we can help you! Just contact the bakergoodchild team today or click the chat button to see how we can help you.