Ensuring your customer communications are on the RightTrack™ from data to delivery


RightTrack™ provides full visibility and auditability of mail throughout the data, print, production and delivery lifecycle, and unlocks opportunities to enhance your customer communications.

Designed and developed in-house at bakergoodchild, RightTrack™ appends Royal Mail’s item level Mailmark® data, providing the date and time the item was machine processed by Royal Mail, to the bakergoodchild audit trail.

Not only do the RightTrack™ dashboards provide, in real time, an accurate picture of which mail packs will be delivered and when, you have access to a fully auditable journey of each mail pack.

This level of visibility unlocks opportunities to improve and enhance your customer’s journey as well as providing you with the necessary regulatory reassurances.

RightTrack™ allows you to accurately see in real-time, how many packs have been ‘seen’ by Royal Mail, when they were handed over which allows us to predict, with great confidence, when your mailing will land.

The information and data that RightTrack™ collates means that we can show when and where a mailing has landed. And forgot about this being complicated data and reports you need to decipher, we’ll give you heat maps like the one here that will show land dates and locations – the bigger the heat dot the more packs have landed. Our maps are so detailed (and accurate) that you can zoom in to see each individual mailing pack.

All of this means you can drill down into each individual mailing pack if you want or need. The RightTrack™ system will allow you to search for individual addresses and/or names and provide you with a detailed view of that mailing pack’s journey from data to delivery handover. This can be particularly useful for those businesses that need to send time-sensitive and regulated communications and are legally obligated to provide evidence that these mailings have happened.

Don’t just take our word for it

“bakergoodchild’s RightTrack™ software has been a game-changer for us at Address Intelligence. As our name suggests, we’re heavily data focused and to be able to instantly access dynamic reports that give us granular visibility of expected delivery dates at both an individual campaign and item level rather than just the usual batch reporting, means we can be even more targeted in the work we do.” 

James Colebeck, Head of Client Services, Address Intelligence

Enhance your customer’s experience

RightTrack™ is one of the first systems of its kind that can automatically trigger additional personalised communications, such as SMS or email, using the event information predicting mail pack delivery.

  • Alert a customer to a mail pack arriving that day via SMS
  • Strengthen your promotional messages with an automated email on the same day of mail pack delivery
  • Send timed SMS or email reminders based on delivery date

Delivering you a truly integrated and multi-channel customer communication strategy.

Regulatory peace of mind

RightTrack™ allows you to access regulatory compliant reports to evidence individual communications throughout the mail lifecycle. Perfect for:

  • Debt recovery communications
  • Communications with a notice period
  • Industries and service offerings that required auditable reports
  • GDPR Subject Access Reports

Providing a fully compliant end-to-end customer communication service.


bakergoodchild also offer this software as a licensed product to other mailing providers within the industry and software providers as a white labelled solution. Please get in touch to find out more.


We not only have the knowledge, expertise and technology to bring our partners’ brands to life, we help them to build strong, meaningful and trusted connections with their customers” 

Paul Brough, Managing Director, bakergoodchild

Get in touch today