Reading Time: 5 minutes

Ensuring your customer communications are on the RightTrack™ from data to delivery

 

RightTrack™ provides full visibility and auditability of mail throughout the data, print, production and delivery lifecycle, and unlocks opportunities to enhance your customer communications.

Designed and developed in-house at bakergoodchild, RightTrack™ appends Royal Mail’s item level Mailmark® data, providing the data and time the item was machine processed by Royal Mail, to the bakergoodchild audit trail.

Not only do the RightTrack™ dashboards provide, in real time, an accurate picture of which mail packs will be delivered and when, you have access to a fully auditable journey of each mail pack.

This level of visibility unlocks opportunities to improve and enhance your customer’s journey as well as providing you with the necessary regulatory reassurances.

Don’t just take our word for it

“bakergoodchild’s RightTrack™ software has been a game-changer for us at Address Intelligence. As our name suggests, we’re heavily data focused and to be able to instantly access dynamic reports that give us granular visibility of expected delivery dates at both an individual campaign and item level rather than just the usual batch reporting, means we can be even more targeted in the work we do.” 

James Colebeck, Head of Client Services, Address Intelligence

Enhance your customer’s experience

RightTrack™ is one of the first systems of its kind that can automatically trigger additional personalised communications, such as SMS or email, using the event information predicting mail pack delivery.

  • Alert a customer to a mail pack arriving that day via SMS
  • Strengthen your promotional messages with an automated email on the same day of mail pack delivery
  • Send timed SMS or email reminders based on delivery date

Delivering you a truly integrated and multi-channel customer communication strategy.

Regulatory peace of mind

RightTrack™ allows you to access regulatory compliant reports to evidence individual communications throughout the mail lifecycle. Perfect for:

  • Debt recovery communications
  • Communications with a notice period
  • Industries and service offerings that required auditable reports
  • GDPR Subject Access Reports

Providing a fully compliant end-to-end customer communication service.

MAILING OR SOFTWARE PROVIDER?

bakergoodchild also offer this software as a licensed product to other mailing providers within the industry and software providers as a white labelled solution. Please get in touch to find out more.

LIKE WHAT YOU SEE?

We not only have the knowledge, expertise and technology to bring our partners’ brands to life, we help them to build strong, meaningful and trusted connections with their customers” 

Paul Brough, Managing Director, bakergoodchild

Get in touch today

Marketing Preferences

1 + 7 =