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Read the lastest news and views from bakergoodchild
Survey Reveals Majority Support for Reduction in Royal Mail USO Delivery Days from 6 to 5
We recently asked for your feedback on questions around the potential change of the Royal Mail USO, from 6 days to 5 days,...
The Psychology of Direct Mail: Understanding Consumer Behaviour
In a world where just about everything is digital, direct mail might seem like an anachronism to some. Interestingly...
New Year, New Connections: Utilising UK Direct Mail for Lead Generation
Dreading the January sales slump? At bakergoodchild, we've found that the first few quiet months of the year are a perfect...
Unwrapping Success: A Look at the Most Memorable Christmas Print Campaigns
Unwrapping Success: A Look at the Most Memorable Christmas Print Campaigns Care to take a stroll down memory lane with us?...
Royal Mail Christmas Posting Dates
Royal Mail has released the last recommended posting dates for Christmas 2023, providing ample opportunity for last-minute...
Direct Mail and the Environment: Green Practices for Sustainable Marketing
Let's talk sustainable direct mail! In a world where climate change becomes more palpable by the second, sustainability in...
How Personalised Direct Mail Strategies Can Boost Customer Retention and Loyalty
What if we told you that direct mail could become your secret weapon in fostering brand loyalty, customer retention, and...
Business Mail vs. Regular Email: A Comparative Analysis
In a 2021 study by Statista, 34 percent of businesses invested 21 to 40 percent of their marketing budget on email...
How Much does Direct Mail Cost?
How Much does Direct Mail Cost? You're reviewing your marketing budget and are considering adding direct mail to your...
Digital Dividends of Direct Mail: Physical mail vs. Digital attention
For decades, one of the main reasons digital media has been sold as a more effective advertising solution than direct mail...
Leveraging Print Media to Gain a Competitive Advantage
Social media, emails, and push notifications—these are some of the most common ways that brands bombard their audience on...
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