In this article we explore green friendly approaches which can be adopted to the delivery of print within an organisation. This includes initiatives such as recycling, digital printing and implementation of best practices.
Green-friendly practical steps
The following are all practical steps which can be taken to adopt a more green-friendly approach to print. These steps can be taken internally or when using an external partner:
- Green friendliness needs to be incorporated into the design phase of a print project
- There should be demonstrable action/steps being taken to continuously reduce the carbon footprint
- All source materials should be:
– From renewable resources where applicable (e.g. trees replanted for paper)
– Free from human rights abuses
– 100% bio-degradable, e.g. polywrap and polybags
– From recycled materials wherever possible (e.g. paper for envelopes, letterheads, etc.)
– Chlorine-free (i.e. no chlorine was used in the manufacturing process)
- All materials disposed of are through recycling businesses which are accredited with the Environment Agency. This would typically include leftover/waste leaflets, letterheads, magazines, posters, etc. It’s also best practice to keep proof of recycling, for later verification of green practices.
Compliance accreditations to look for from an external print partner
When looking to find a new print management partner, the following are all examples of standards to look for, (Baker Goodchild complies with all of these):
- ISO9001 Audited & Approved
- ISO14001 Audited & Approved
Can direct mail ever be green friendly?
Direct mail involves the use of paper; inks, transportation, etc. so amongst green lobbyists can be fairly unpopular. The fact is though that direct mail can be improved in green friendliness, we’ve previously exposed the myth that “Direct mail is not green-friendly”. In our myths article for example we revealed that the greenhouse gas emitted from one year of direct mail for an average individual is equivalent to just thirty four seconds of a long-haul flight. So green-friendliness is all about relatives! The fact is as well that many residents now recycle (some willingly and some forced to do so!), this has the effect that a considerable proportion of direct mail is recycled again after it has been used.
One of the main initiatives to improve the green-friendliness of direct mail is to regularly practice data cleansing. This ensures that:
- Duplicate records are never mailed
- Addressing errors are not mailed
- There is a large reduction in mailing to goneaways and deceased people
The use of personalisation in direct mail projects (especially through variable data printing can reduce the amount of mail sent to an individual. In addition, direct mail sent is more targeted and focused and much more likely to make best use of the environmental resources invested.
Never let partners say that being green friendly will cost a lot more, it’s perfectly possible to save money in a variety of ways and have a green friendly print campaign. Speak to us here at Baker Goodchild about how to save money and be green friendly.
Baker Goodchild – a green friendly print solution
We hope you’ve now seen that print can be green and environmentally friendly, it’s all about the approach and having an understanding of print technologies. Call Baker Goodchild today on 0800 612 1972 so start your green friendly print campaign. You can also complete our contact form to start discussions.