In a world overflowing with clickbait, pop-ups, and social posts that you glance at for a second before scrolling, one marketing truth is becoming hard to ignore: people trust what they can hold. New research from the IPIA and Madano indicates that 99% of consumers...
When it comes to marketing, trust matters just as much as results. Customers want to know their personal data is safe, and businesses need to show they’re handling it responsibly. GDPR ensures this is the case. For many, GDPR is worrying – but it doesn’t have to...
“Digital clutter” now numbs audiences, but physical mail that feels personal has power. While traditional mass mail campaigns tend to get limited engagement, Variable Data Printing (VDP) makes every printed piece meaningful to the recipient who ends up with it in...
In our increasingly digital world, direct mail stands out by cutting through the noise and delivering real, tangible results. With engagement rates higher than most digital formats and the ability to reach customers in a personal and memorable way, direct mail is an...
One of the biggest misconceptions about direct mail is that it’s difficult to measure. In reality, modern direct mail can be tracked, tested and optimised just as well as digital marketing – sometimes even more effectively, in sectors where trust and attention...
The term mailing house might sound a bit old-fashioned and somewhat misleading. No, it’s not a house, and it’s not just about posting letters either. Today’s mailing houses are sophisticated, automated, technology-driven operations, which manage everything from...
