Why Customers Trust Physical Mail Over Email Are you tired of hearing crickets when sending out emails? While email marketing continues to overwhelm user inboxes and make little impact, physical direct mail stands out in ways that digital communication simply...
What’s happening? Royal Mail’s 115,00+ staff, represented by the Communications Workers Union (CWU), have been taking part in industrial action since August last year, which caused significant disruption to the postal market, particularly over the festive period. The...
There’s a common misconception that the preference of Millennials and Gen Zs is to be communicated with via a digital-first approach, but what if we told you that an engaging piece of direct mail can be just as effective. A recent study by JICMAIL has highlighted the...
Processing print and mailing campaigns can be a real headache for businesses. Time-consuming manual tasks, backlogs of unprinted documents, and frustrated colleagues and customers are just some of the consequences of inefficient printing and mailing processes....
Anyone who has analysed the price breakdown of a Direct Mail or Transactional Mail campaign will know that postage almost always makes up the majority of the cost behind these communications. With domestic and international postage prices rising in recent months, it’s...
bakergoodchild: How to reach international audiences with direct mail Have you been considering using direct mail in your global marketing strategy? If not, you should! Direct mail is a great way to reach out to potential customers all over the world. It is personal,...
