In a 2021 study by Statista, 34 percent of businesses invested 21 to 40 percent of their marketing budget on email marketing. However, according to the groundbreaking JICMail study on direct mail companies’ effectiveness in capturing consumer attention, this...
How Much does Direct Mail Cost? You’re reviewing your marketing budget and are considering adding direct mail to your strategy. But before you dive in, you want to know how much direct mail costs. The short answer is it depends. The cost of a direct mail...
In a world dominated by screens and pixels, a remarkable shift is taking place – the triumphant return of print media. You heard that correctly—the marketing landscape is taking an interesting plot twist toward ‘classic’ methods. And… we have the studies...
It’s with a considerable level of disappointment that we note the double-digit increase in the prices for both business mail and advertising mail. This second price hike within 12 months is due on October 2, 2023. Particularly disheartening is the largest Admail...
Unlock Brand Loyalty from a Digital World: Why Big Brands are Re-visiting Direct Mail We live in a world where everything seems to be just a click away. But amidst this digital frenzy, have you ever wondered how big brands are keeping their customers loyal? Well, it...
From ancient messengers to modern-day marketing, the story of international mail is an epic saga that continues to shape our interconnected world. In this blog post, we will delve into the fascinating origins, pivotal moments, and enduring importance of international...
