We recently asked for your feedback on questions around the potential change of the Royal Mail USO, from 6 days to 5 days, and how this might impact you and your mailing plans. The responses are in and from our brief survey to the negativity that was initially...
In a world where just about everything is digital, direct mail might seem like an anachronism to some. Interestingly enough, though, there are plenty of psychological reasons that support the use of direct mail in physical form. If you’re a marketer or business owner,...
Dreading the January sales slump? At bakergoodchild, we’ve found that the first few quiet months of the year are a perfect time to shift focus from sales to growing your audience and strengthening customer relationships. One strategy that can be a real...
Unwrapping Success: A Look at the Most Memorable Christmas Print Campaigns Care to take a stroll down memory lane with us? The holiday season is a time when brands pull out all the stops, crafting memorable, creative UK direct mail campaigns designed to tug at our...
Royal Mail has released the last recommended posting dates for Christmas 2023, providing ample opportunity for last-minute business mail and marketing campaigns to reach your customers front doors. The good news is that it’s a big improvement from the previous...
Let’s talk sustainable direct mail! In a world where climate change becomes more palpable by the second, sustainability in the direct mail industry is no longer a “plus”—it’s a must. Industry frontrunners have started using innovative methods...
