Mail houses manage the bundling, packing and packaging of mailshots

Bundling, Packing, and Packaging – Direct Mail Fulfilment

In News by Alan Horton

Direct mail fulfilment is one of the most important stages when it comes to direct mail campaigns. As a part of our ongoing blog series, bakergoodchild feel it is important for customers to receive answers to some important direct mail questions. With these answers, you can make sure you achieve better results in your campaigns.

What exactly is direct mail fulfilment?

Direct mail fulfilment can be described as the process that involves fulfilling order requirements. This mostly refers to the process your material undergoes once it is printed. Once all the necessary steps are completed, from printing to dispatching, it can be said that your order is fulfilled.

Can you get warehousing and mailing services from all printing companies?

Most printers will offer in-house warehousing and direct mailing services.  Even so, some printers will only create the material you need for your campaign but don’t have the necessary facilities for warehousing and mailing your order. It is therefore important to find out if the printer offers direct mail fulfilment services before committing. If not, you can outsource the services from the different service providers available.

Warehousing is important when it comes to direct mail fulfilment. This is because mailing campaigns are often scheduled. This means that your order will be mailed in parts. This requires reliable storage service, and this is where warehousing comes in handy.

How can you compare businesses to get the best direct mail fulfilment?

Most often, it is advisable for you to choose a printing service that offers mail fulfilment too.  This ensures that the whole process is streamlined and is also cost-effective. Compare the services offered by different companies and also compare their charges. Later, decide on the best company to settle for regarding cost and efficiency.

Do I get any guarantees that my mail will be fulfilled?

Whether you choose to use a different printing service from your direct mail fulfilment service or choose to use one company for the entire process, it is paramount that you consider the guarantees every company offers. Companies that give the best results will always give you a guarantee for direct mail fulfilment.

Do all companies use similar fulfillment processes?

The process involved in direct mail fulfilment is more or less the same.  Even so, different companies that offer direct mail fulfilment may want to come up with their way of doing it. You should be concerned that the company you settle for offers the best services regardless of what their process entails. When done correctly and efficiently, the results will be satisfying.

Factors worth considering when choosing a direct mail service provider

Here are the factors to consider:

  • Use referrals – it is advisable for you to go to a company based on positive referrals.
  • Visit the site – you need to make an on-site visit before deciding to do business with them. This will help you to understand more about the company and also observe how they operate and handle client projects.
  • Security – when you need warehousing services for your campaign, you need to ensure that the company you work with will keep your material safe.
  • Quality of their work – select a company that endeavours to offer you high-quality work.

Speak to us about your direct mail fulfilment

At bakergoodchild, we can help with all your direct mail fulfilment needs. We have several thousand clients who currently rely on us for their direct mail fulfilment targets. So, if you want a reliable and trustworthy mailing house with a track recording going back decades, then look no further than bakergoodchild. Contact us now! by calling 0800 612 1972 today.